São Paulo – For the third consecutive year, Brand USA, the public-private partnership charged with promoting international tourism to the United States, welcomes the travel trade industry in Brazil during WTM Latin America, in partnership with co-exhibitors from all across the United States. The Brand USA booth will be located at stands H34 and H34A, in Expo Center Norte, in São Paulo, and will be open for all travel professionals that are interested in learning more about the country as a premium destination. In addition, during the show, Brand USA will officially launch its online training platform named USA Discovery Program.

The platform, which is the first in Brazil to feature all 50 states, five territories and the District of Columbia, offers training, fun quizzes, and profound content broken down into different modules such as regions or experiences. The tool also provides access to an online community where tour operators can share knowledge, ask questions and interact with other peers. In the future, registered users will be placed into a prize draws to win prizes, trips and more, as they complete each module and become USA Specialists. The online training platform will be available April 23, 2015, at http://usadiscoveryprogram.com.br,

“Brand USA believes that this program will serve as the main source for tour operators to learn about all that the United States has to offer tourists, which goes beyond the gateway cities Brazilians have come to know”, says Thomas Garzilli, senior vice president, global partner marketing, for Brand USA.

According to Renata Saraiva, Brand USA representative in Brazil, “the USA Discovery program is a user-friendly platform. that allows registered users to learn first hand about the local stories and travel experiences available in the United States.”

The USA Discovery program will be regularly updated with content from partners, advanced modules, quizzes and various information from the United States. Sections focused on culinary, nightlife and entertainment will empower tour operators to talk to clients with confidence about all the different types of holidays available in the United States.

As the nation's destination marketing organization, Brand USA ́s goal is to inspire and increase travel to the United States. With marketing efforts in more than 30 key source markets, Brand USA is focused on delivering cooperative marketing platforms and programs that increase awareness and intent to travel to the USA.

About Brand USA

Brand USA is the public-private partnership responsible for promoting the United States as a premier travel destination and communicating U.S. entry polies and procedures. Established by the Travel Promotion Act in 2010, the organization's mission is to increase international visitation to the United States while working in partnership with the travel industry to

maximize the economic and social benefits of travel. These benefits include jobs essential to the economy and fostering understanding between people and cultures.

For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's website at www.DiscoverAmerica.com.br.