02 Nov 2015
Brand USA, in partnership with The Telegraph, today announces the launch of the first of six bespoke National Parks guides on the Telegraph's travel app.
This first guide will provide users with an overview of every national park. Further guides will focus on the top five most-visited parks in the USA. These are:
- Great Smoky Mountains National Park
- Grand Canyon National Park
- Yosemite National Park
- Yellowstone National Park (Yellowstone was also the first designated National Park)
- Rocky Mountain National Park
Information on each park will include itineraries, highlights, access information and places to stay and eat.
The overview guide is available for download now, for free, on an iPhone or iPad: https://itunes.apple.com/gb/app/travel-guides-by-telegraph/id793779955?mt=8
The individual guides will go live from November-February 2016.
The idea of national parks originated in the United States, and today 300 million visitors a year enjoy the more than 400 national parks that can be found across the country. The National Park Service turns 100 in 2016, and it's the perfect occasion to explore the parks as well as the national heritage areas, trails, historic landmarks, and other sites that preserve America's cultural heritage and natural spaces and tell the American story. Special events will take place throughout 2016 as the centennial kicks off a second century of stewardship. Information about these events and more can be found at FindYourPark.com.
To celebrate the occasion, the Brand USA giant-screen film will hit cinemas across the world from 12 February 2016. The 'National Parks Adventure' film, narrated by Academy Award® Winner, Robert Redford, has been produced by MacGillivray Freeman and will be shown in 3D at selected IMAX® and large screen cinemas. Presented by Expedia, Inc. and Subaru of America, Inc., Robert Redford will take audiences on the ultimate off-road adventure into the nation's awe-inspiring great outdoors and untamed wilderness told from the perspective of national parks ambassador and world-class mountaineer, Conrad Anker, as well as adventure photographer Max Lowe.
The film was shot in 30 national parks over a nine-month period, with IMAX cameras enabling every vantage point of these natural wonders to be brought to audiences with vivid colours and landscapes.
David Whitaker, Brand USA's Chief Marketing Officer, commented, “To be able to market such a momentous occasion as 100 years since the start of the National Park Service is incredibly exciting. In 'National Parks Adventure' we celebrate those who had the foresight to implement national parks for future generations, and we invite visitors from around the world to enjoy them for themselves.”
Visit VisitTheUSA.com/Outdoors for more information on the National Parks Adventure, including behind the scenes footage.
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About Brand USA
Brand USA, the destination marketing organisation for the United States, was established by the Travel Promotion Act to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travellers. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. With a mission of increasing international visitation to the United States, Brand USA works in close partnership with the travel industry to maximise the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures. Brand USA's activities are funded at no cost to U.S. taxpayers through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program. Through its website call-to-action, Brand USA inspires travellers to explore the United States of America's boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website at www.VisitTheUSA.com.
For further press information on Brand USA, contact:
- Sarah Barnett – sbarnett@thebrandusa.co.uk / 020 7845 6378
- Allie Williams – awilliams@thebrandusa.co.uk / 020 7845 6384
- Polly Beech – pbeech@thebrandusa.co.uk / 020 7845 6359
