14 Jun 2016
Brand USA Discovery Program Launches New Badges
Brand USA

13 June 2016

 

Brand USA Discovery Program launches new badges

Brand USA, the destination marketing organisation for the United States, has released a flurry of new badges on the official travel agent training platform, the USA Discovery Program.

Two new badges on car hire companies, Avis and Budget, have been launched along with a specialist destination badge on Montana.

The Avis and Budget badges focus on the ease of accessibility and the variety of product available from both companies, as well as inspiring driving ideas across the USA. The Montana badge, meanwhile, provides members with state-wide content, such as accommodation options, food and drink ideas, great outdoors activities and must see/must do experiences. The new badges join a host of other 'Extra Learning' materials available on the site, as well as 10 experiential specialist badges, including Big City Buzz, Coastal Escapes and Luxury.

The USA Discovery Program continues to develop new product to ensure agents can keep learning and expanding their knowledge and further bespoke destination badges are due for imminent launch on the programme. These include Florida's Paradise Coast, Universal Hollywood, Greater Palm Springs and Macerich Outlets and Shopping Malls; while badges in development and due for launch over the coming months include Nevada, Tri Valley, San Diego and Visit California.

Members of the USA Discovery Program can also take advantage of the insightful Knowledge Forum and an array of itinerary ideas based on previously undertaken MegaFam itineraries.

The USA Discovery Program is optimised for tablets and smartphones, and integrated with Facebook and Twitter.

To become a qualified USA Specialist, agents should visit USADiscoveryProgram.co.uk

For more information about travel experiences and destinations in the United States, visit VisitTheUSA.co.uk

 

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About Brand USA

Brand USA, the destination marketing organisation for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travelers. The organisation's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies done by Oxford Economics, Brand USA's marketing initiatives over the past two years have resulted in an incremental increase of 2 million visitors to the USA and a total impact on the U.S. economy of nearly $15 billion in spending, which has supported 50,000 new jobs each year.

For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about travel experiences in the United States, please visit Brand USA's consumer website at www.VisitTheUSA.co.uk.

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