04 Nov 2015
Brand USA, BBC Worldwide to air vignettes that highlight Great Outdoors destinations in USA
Brand USA

Washington, DC - November 04, 2015

Brand USA – the destination-marketing organization for the United States – is joining BBC Worldwide in presenting a series of 2-minute video vignettes that spotlight specific locations connected with America's Great Outdoors. The vignettes feature local personalities (one for each episode) who discuss their perspectives of the locations; each will air more than 1,000 times around the world on BBC World News and will also feature on BBC.com. 

This new series follows a similar format used in 2015 for the “America Through Film” partnership with BBC Advertising. In that award-winning series a variety of movie directors spoke on camera about their experiences and perspectives of specific locations as influential backdrops, even “characters,” during movie productions they directed - sometimes in their home states. Among the 12 contributors, Spike Lee discussed his native New York, and John Lee Hancock spoke about his native Texas and Andy Davis shared his Chicago.

Great Outdoors vignettes will feature narratives about California, Texas, Georgia, Louisiana, Minnesota, Montana, Oregon, Arizona, New York, New Hampshire, California, and Hawaii. The line-up of local experts who provide their perspectives, include Ed Lewis (Body Surfer/Inventor), Scarlet Colley (The Dolphin Whisper), Stan Estes (Horse Whisper), Tab Benoit (Musician), Bob White (Fly fisher/Landscape Artist), Max Lowe (Storyteller), Maria Ponzi (Winemaker), Ed Mell (Painter), Chris Kostman (Athlete/Endurance Event Promoter), Bee Walker (Photographer), Alice Chiang (Architect) and Keanu Asing (Surfer). 

Brand USA has invested in a wide-ranging campaign to promote destinations tied to the Great Outdoors. Its strategy includes a high-profile, cinematic tribute to the National Park System's centennial in 2016. Titled “National Parks Adventure,” the 3D, giant-screen film (to be released globally February 2016) is a collaborative effort by Brand USA and award-winning MacGillivray Freeman Films.

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About Brand USA

Brand USA, the destination marketing organisation for the United States, was established by the Travel Promotion Act to spearhead the nation's first global marketing effort to promote the United States as a premier travel destination and to communicate U.S. entry/exit policies and procedures to worldwide travellers. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. With a mission of increasing international visitation to the United States, Brand USA works in close partnership with the travel industry to maximise the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures. Brand USA's activities are funded at no cost to U.S. taxpayers through a combination of private-sector investment and matching funds collected by the U.S. Government from international visitors who come to the U.S. under the Visa Waiver Program. Through its website call-to-action, Brand USA inspires travellers to explore the United States of America's boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website at www.VisitTheUSA.com.

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