Brand USA Australia will stage its first ever industry event in Sydney on July 4 to reveal the abundance of marketing opportunities set to be delivered over the coming 12 months to the Australian travel trade and tourism industries.
 

The launch of Brand USA as America's first cooperative destination marketing organisation in over 15 years represents a significant milestone for all those with a stake in travel and tourism in the USA. The July launch event will be the first opportunity for key travel trade and media representatives to receive information about messaging strategies, activities and guidelines on the Brand USA trade funding model.
 

 “Brand USA's efforts in Australia and New Zealand will be focused on delivering programs and platforms that increase awareness and enhance the image of the United States among travellers from this market,” says Joe Ponte, Strategic Director for Brand USA in Australia and New Zealand.
 

The July launch event will be the first opportunity for the travel trade and media to receive information about the key strategies, activities and guidelines on how they can best work with Brand USA.
 

“The launch event will be an invaluable educational for the industry on Brand USA's marketing–driven programs and how these will allow travel and tourism suppliers to amplify their reach internationally and drive visitation to the United States,” Ponte continues.
 

The event will also officially introduce the Brand USA Australia team which will be directed by Ponte. Ponte, former national Marketing Manager for Flight Centre, brings more than 15 years marketing management experience to the role and will lead trade and PR staff in Australia and New Zealand.
 

“Australian visitation to the US has been at record levels in recent years,” says Ponte. “Brand USA's goal is to entice Australians and New Zealanders to experience the limitless possibilities that are on offer in the United States. America holds the potential to be in the consideration set for every type of holiday.
 

“My team is so excited about the huge opportunity that working for Brand USA represents and looks forward to unlocking this enormous potential in partnership with our friends and colleagues in the travel industry, media and other brand partners throughout Australia and New Zealand.”
 

The Brand USA Australia trade launch will be held in Sydney on July 4 2013. A webinar will also be held the same day for industry representatives unable to attend the event in person.
 

To register your interest in attending Brand USA Australia's Launch email Joe Pontes at jponte@thebrandusa.com.au  
 

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MEDIA CONTACT:

Kristy Meudell, Public Relations Director – Gate 7

Telephone + 612 9356 2945

Email kristy@gate7.com.au

Note To Editors:

About Brand USA

The Corporation for Travel Promotion—now doing business as Brand USA— was created for the purpose of encouraging travelers from all over the world to visit the United States of America. The public-private marketing entity was created in 2010 to work in close partnership with the travel industry to maximize the economic and social benefits of travel in communities around the country. Through its call-to-action ―Discover America, Brand USA will encourage and inspire travellers to explore America's boundless possibilities. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. Visit Brand USA's consumer website at www.DiscoverAmerica.com.

About Gate 7
Founded in 1998, Gate 7 is a marketing and representation agency specialising in the promotion of travel and tourism in Australia and New Zealand. The recipient of multiple travel industry awards Gate 7's services include sales and marketing, public relations, consumer marketing, social networking, MICE services and brand development.