15 Feb 2017
The USA's DMO Set for Key Launch At UK's Showpiece Media Event
TravMedia UK has announced today that Brand USA is once again confirmed as headline sponsor for IMM, its flagship industry event (13 March 2017, London's QEII Centre).
IMM, the leading show connecting travel journalists with the travel and tourism industry (www.travmedia.com/immuk), is on course to deliver another record-breaking day in March.
Brand USA, the destination marketing organisation for the United States, says it will use its headline sponsorship to provide an update on its marketing efforts and successes to date.
The organisation will reveal its UK consumer website with content unique to this market – part of a group of 15 linked websites in eight languages. The new site is designed to encourage travellers to “See how far you can go,” allowing users to choose their adventure based on personalised suggestions.
The website is geo-targeted and mobile-friendly, helping consumers plan journeys on any device prior to departure and in-destination using interactive maps and featured trip itineraries.
Also at IMM, Brand USA will share a trailer for a new giant-screen film scheduled for 2018. The movie will focus on local culture, history, experiences, and both the iconic places and hidden gems throughout the USA, as told through the language of music.
TravMedia anticipates over 150 destination brands attending the day-long event, which attracted 275 journalists in 2016. Writers attended representing publications including Daily Mirror, Daily Express, ELLE, Good Housekeeping, Lonely Planet Traveller, MailOnline, Marie Claire, The Guardian, The Sun, The Telegraph, The Times, Travel Weekly, TTG and Wanderlust.
Meetings Manager, TravMedia's appointment-bookings platform for IMM, which generated almost 5000 15-minute meeting bookings in 2016, has now gone live.
New IMM exhibitors include tourist boards such as Croatian National Tourist Board, Isles of Scilly, Cook Islands Tourism Corporation and Madeira Promotion Bureau. Other IMM debutants include Emirates Spinnaker Tower, Nira Hotels and Resorts, Saga Travel, Serenity Holidays, The View from The Shard and Trainline.
Henry Hemming, Managing Director of TravMedia UK, commented: “We're looking forward to welcoming back Brand USA with a big yee-hah on 13 March, and thank them for their enthusiastic support for IMM. We're all set for a memorable day.”
CityPASS has become the day's refreshments sponsor.
- Ends -
EXHIBITORS ALREADY BOOKED FOR IMM 2017: Alabama Tourism Department, AmaWaterways, Antigua and Barbuda Tourism Authority, Asilia Africa, Aspen Chamber Resort Association, Atlantic Canada, Atout France, Austrian National Tourist Office, Bourgogne-Franche-Comté Tourism Board / Jura Mountains, Brand USA, Brend Hotels, CaminoWays.com, Carnival Cruise Lines, Catalonia Tourist Board, Cayman Islands Department of Tourism, CityPASS, Club Med, Coastal Cottages of Pembrokeshire, COCO Collection, Colorado Tourist Office, Cook Islands Tourism Corporation, CoolStays, Croatian National Tourist Board, Daytona Beach Area CVB, Destination British Columbia, Destination Canada, Düsseldorf Tourist Board, Eagles Villas, East Scotland, Emirates Spinnaker Tower, Europa-Park, Explore!, Federation of Hostelery and Tourism in Tarragona, Food & Drink Devon, Forsthofalm, Frankfurt Rhine-Main Region, Frontier Travel, Gastein Tourism, Gran Canaria Tourist Board, Grand American Adventures, Great Plains Conservation, Great Rail Journeys, Greater Houston CVB, Greek National Tourist Organisation, Hamburg Tourist Board, Hayes & Jarvis, Headwater, HF Holidays, Hong Kong Tourism Board, Hotel Nikko San Francisco, HotelREZ Hotels & Resorts, Inghams, Isles of Scilly, Kandima Maldives, Kuoni, Landal GreenParks, Latin Trails, Lausanne Tourism Board, Le Tarn Tourisme, Leipzig Region, Ljubljana Tourism, London & Partners, Long Travel, Love Loch Lomond, made, Madeira Promotion Bureau, Maine Windjammer Association, Mall of America, Massachussetts Office of Travel & Tourism, Massimo Villas Collection, Michigan Tourist Office, Nashville – Music City, National Trust, New Orleans Convention and Visitors Bureau, NewcastleGateshead Initiative, Nira Hotels and Resorts, One Ocean Expeditions, Ottawa Tourism, Outrigger Resorts, People Make Glasgow, Perfect Stays, Philadelphia CVB, Preferred Hotels & Resorts, Ramblers Walking/ Chapters Experience Holidays, Regional Agency for Tourism Promotion “In Liguria”, Romantic Cities, Saga Travel, San Francisco Travel Association, Savoie Mont Blanc Tourisme, Schladming-Dachstein, Seattle and Washington State, Scenic Air Safaris, Serenity Holidays, Shangri-La Hotels & Resorts, Slovenian Tourist Board, Snowmass Tourism, SouthWest Germany, Sovereign, Spain-Holiday.com, St Kitts Tourism Authority, Switzerland Tourism, Texas Tourism, The AMResorts Collection, The Basque Country, The Capital Hotel Tokyu, The Lake Geneva Region Switzerland, The Real Mary King's Close, The Travel Corporation, The View from The Shard, Thermae Bath Spa, Tourisme Québec, Trainline, Travel Alberta, Travel Manitoba, Travel Portland, Trentino – Dolomites & Lake Garda, trivago, Tualatin Valley, U.S Travel Association, Uganda Tourist Board, Umbria Region, Verbier Tourism, Visit California, Visit County Durham, Visit Denver, Visit Flanders, Visit Kent, Visit North Carolina, Visit Orlando, Visit Portsmouth, Visit San Diego, Visit St Petersburg / Clearwater, Visit Tampa Bay, Visit Wales, Visit West Hollywood, VisitAberdeenshire, VisitDenmark, VisitEngland, visitportugal, VisitScotland, Voyages-sncf, WOW air
EDITORS NOTES
BRAND USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation's first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. visa and entry policies and procedures to worldwide travelers. The organization's mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past three years Brand USA's marketing initiatives have helped welcome more than 3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $21 billion in total economic impact, which has supported, on average, 50,000 incremental jobs a year.
For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA's consumer website
VisitTheUSA.com / VisitTheUSA.co.uk
TravMedia
Originally created by a travel journalist seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities of travel journalists and travel PR professionals.
The company currently operates in 11 countries: Australia, Germany, Dubai, United States, Canada, United Kingdom, India, Brazil, New Zealand, Hong Kong and Africa, and has amassed over 50,000 journalist and PR members.
In the UK, TravMedia and Food4Media are part of the family of websites that also includes Homes4Media.com and Property4Media.com, sites that are owned and operated separately by News4Media Ltd.
TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as U.S. Travel Associations IPW in America, AIME in Australia the annual convention of the Society of American Travel Writers, and many other white-label software solutions for organisations and events worldwide.
The technology used by the sites has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.
For further information, please contact:
Howard Salinger, Regional Director
TravMedia UK
T: +44 (0)20 3440 8915
E: howard.salinger@travmedia.com
Lauren Michôd
Vice President, Communications & International Relations
T:+1 (212) 808-0811 ext 107
