Making it easy for travelling families to explore the top family-friendly destinations

Key facts

• 'Families of Australia' initiative is focused on promoting domestic tourism
• A family will be selected from 21 regions around Australia to experience the best local attractions and destinations
• Each family will receive a Sony Action Cam FDRX3000 valued at $649 to record their experiences
• Each family will be supported by a Bound Round video producer to capture footage of their experience
• The videos will be showcased on Virgin Australia's In-flight Entertainment system and on boundround.com, providing valuable exposure for the featured regions and attractions
• Each selected family will also win a 2 night stay at any BIG4 Holiday Park

Bound Round is teaming up with state and regional tourism boards in an initiative focused on boosting domestic tourism within the family segment.

The 'Families of Australia' initiative will see a group of families become the face of their local region on Virgin Australia's In-flight Entertainment system and on boundround.com, sharing the top family-friendly attractions and destinations around the country.

“Australian families are seven times more likely to travel domestically than internationally,” said Janeece Keller, Founder & CEO of Bound Round. “With so many families travelling around the country, we know how important it is they have access to great content that helps them decide how to spend their precious family time.”

“These video stories will provide a great way to connect directly with travelling families, and show them the great depth and breadth of experiences available around the country,” says Keller.

Families located in the following 21 regions around Australia are invited to apply here to become the 'face' of their region: http://offers.boundround.com/families-of-australia

1. Adelaide
2. Albury & Wodonga
3. Ballarat & Bendigo
4. Brisbane
5. Cairns
6. Canberra
7. Central Coast
8. Geelong
9. Gold Coast
10. Hobart / Launceston
11. Melbourne
12. Newcastle
13. Perth
14. Sunshine Coast
15. Sydney
16. Townsville
17. Wollongong
18. Outback Queensland – Cloncurry
19. Outback Queensland – Roma
20. Outback Queensland – Winton
21. Outback Queensland – Biloela

For more information contact:
Natasha Keller
Community & Communications Manager
Bound Round
Ph: 0431 731 096
Email: natasha@boundround.com

About Bound Round
Bound Round is for families who travel. Delivering unique and compelling digital content through our family travel platform, boundround.com, we make it easier for adults to plan and book trips and things to do that the whole family will enjoy. Bound Round partners closely with the travel industry to deliver meaningful video and written content that resonates with the family segment.

About Sony: With a diverse portfolio of businesses across electronics, music, film, interactive games and telecommunications, Sony is uniquely positioned to be the world's largest technology and entertainment company. Sony Australia Limited is a wholly owned subsidiary of the Sony Corporation of Japan, and a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Committed to producing innovative and quality electronic products, the range includes BRAVIA TVs, Cyber-shot digital cameras, Handycam camcorders, α digital interchangeable lens cameras, Walkman MP3 players, headphones and other audio products, and HD professional broadcast equipment. For more information on Sony Australia, visit www.sony.com.au.