Sweden, 16 April: Simply Sweden is advising holidaymakers to book now to see the midnight sun, which is due to bathe the Arctic in light around the clock in just a few weeks' time.

The specialist tour operator to Sweden and Norway offers a variety of ways to experience this natural phenomenon, which takes place between late May and mid-August, from cruises to rail journeys and wilderness adventures.

“The midnight sun is on so many people's bucket lists,” explains Simply Sweden's Chris Graham. “We've travelled extensively across Sweden and Norway to test all sorts of ways to experience this amazing feat of nature to suit different tastes.”

Simply Sweden's website features a section dedicated to midnight sun holidays. Highlights include:

The Great Scandinavian Rail Journey – an extraordinary train trip from Stockholm to Oslo, passing through the land of the midnight sun as it travels on three of the region's top railways. From £1,425 per person, based on two sharing, including return flights, accommodation, train travel and transfers.

Across the Arctic Circle begins with time to explore the handsome Hanseatic city of Bergen followed by a cruise on one of the Hurtigruten fleet to the Lofoten Islands. From £2,295 per person, based on two sharing, including return flights, transfers, cruise, accommodation and some meals.

Magic of the Arctic – Svalbard is a once-in-a-lifetime adventure in the Svalbard archipelago, featuring boat safaris to see polar bears as well the chance to stay at Isfjord Radio, a boutique hotel set in an historic telecommunications station. From £2,650 per person, based on two sharing, including international and internal flights, accommodation, some meals and activities.  

For more information visit www.simplysweden.co.uk or to book call 01427 700115. Follow developments on Twitter: @Simply_Sweden and Facebook.com/simplysweden.

To request images or further information, please contact Little Black Book Creative: Simone Kane on 07811 161839 and simone@lbbcreative.co.uk, or Kate Simon on 07939 526109 and kate@lbbcreative.co.uk.

Notes to editors:

Simply Sweden began selling holidays in 2006 and has become one of the UK's leading tailor-made tour operators to Sweden and Norway. The company, founded by Chris and Karin Graham, draws on the inside knowledge of its small Sweden-based team, gained from travelling extensively across the territories, to create itineraries that offer customers the best experiences and deliver a genuine insight into the Scandinavian way of life.

ENDS