Airtours Holidays has launched its Summersun 2004 brochure with a strong message to early bookers: book next summer�s holiday at this summer�s prices.

On sale now, the first edition summer 2004 brochure prices have been held at the same level as are featured in the fourth edition summer 2003 clearance brochure.

In addition, for customers still looking to book for this year, the fourth edition summer 2003 brochure launches simultaneously, featuring a �best price� message on thousands of holidays, with savings of up to �300 per couple.

As well as encouraging early bookings for next year, Airtours also hopes to attract repeat business by targeting customers who are on holiday with the tour operator this summer.

From May 2003 onwards, customers on holiday with Airtours will be given loyalty vouchers worth �60 per booking off an Airtours Summersun 2004 holiday if they book within eight weeks of their return.

Robin Parry, marketing director for Airtours, summed up: �With our continued commitment to delivering quality, strong price message, and our proactive communication with our customers during and after their holidays, we are confident that we will see strong bookings for next summer as a result of this strategy.

Lead in prices for summer 2004 start from �239 per person* for 7 nights. For a copy of the brochure, call in to any Going Places or Airtours approved travel agent, or check and book online at www.airtours.co.uk. ENDS *Price based on 7 nights on a self catering basis staying at the 3 A rated Sunrise Apartment in Ipsos, Crete, departing May 2004.

For further information contact the Airtours Holiday Press Office 0161 232 6464 0161 232 6912