04 Jun 2014
Book Launch: Canyon Ranch's 30 Days To A Better Brain

Canyon Ranch

Iconic wellness resort brand Canyon Ranch has, for over 30 years, developed an extraordinary amount of scientific knowledge in the art of healthy living to help guests achieve optimal physical condition.  Now, those interested in living to their full health potential have the opportunity to tap into the team's world-class knowledge, wherever they are, through the latest book from Canyon Ranch, 30 Days to a Better Brain.

Iconic wellness resort brand Canyon Ranch has, for over 30 years, developed an extraordinary amount of scientific knowledge in the art of healthy living to help guests achieve optimal physical condition.  Now, those interested in living to their full health potential have the opportunity to tap into the team's world-class knowledge, wherever they are, through the latest book from Canyon Ranch, 30 Days to a Better Brain.

Essential reading at any age, the book gives a fascinating overview of the brain and how it works.  Presented in an engaging and highly readable style, it aims to help readers master the science of the brain and take ownership of the topic.  This is followed by a groundbreaking practical step by step programme for improving memory, concentration, mood and overall wellbeing.

The book addresses the gap between our population's increased longevity and good physical health and our brain health: while people are experiencing longer and healthier lives, our bodies are sometimes outliving our minds and doctors are treating more cognitive decline than ever before.    There is much we can do to prevent this, and many of the things we do to maintain a healthy body are also good for the brain.

The 30 day programme provides a framework based around three key principles: maximising brain function through nutrition; daily brain health workouts; and meditation, mindfulness and spiritual contemplation.

Using the book's step by step guide to make lifestyle changes incorporating these principles,  readers are promised improved memory, mood and sleep patterns; faster and more accurate thinking; greater efficiency; better balance; more energy; quicker reactions and reflexes and increased self confidence.

The author, Richard Carmona, is Vice Chairman of Canyon Ranch and founder of the Canyon Ranch Institute, the goal of which is to deliver the content of Canyon Ranch to underserved communities throughout the world.   His truly inspiring background includes many years as Surgeon General of the United States, a position he reached from humble roots. Born to an immigrant family in Harlem he knew real poverty, and was directionless until he enrolled in the army at 17.  From there he educated himself, studying at Bronx Community College on a course for Vietnam veterans and funding himself via jobs as police officer, ocean lifeguard, paramedic, registered nurse, and doctor's assistant.  He then  moved to the University of California School of Medicine, and ultimately to the University of Arizona where he became a professor, gaining a master's degree in Public Health Policy and Administration at night school.  The job description of the Surgeon General is to protect, promote, and advance the health safety and security of the nation.   Carmona's is a truly inspiring story which exemplifies the passion, dedication and expertise of the Canyon Ranch team.

Set in the lush Sonoran desert, surrounded by scenic mountains and beautiful canyons, Canyon Ranch's flagship resort opened in 1979 and is located on 150 rugged desert acres in the foothills of Tucson's Santa Catalina Mountains.  The resort provides a powerful and energizing environment for adventure and personal discovery.   A philosophy of wellness warms its very core.

Visitors come to calm their mind, challenge their body, indulge in spectacular body treatments, and experience healthy living. With unsurpassed staff – including physicians, exercise physiologists, nutritionists, fitness experts and more – it's little wonder that Canyon Ranch is the only 11-time winner of the Condé Nast Traveler readers' poll for Best Destination Spa.

30 Days to a Better Brain is available on Amazon, priced at £14.92 - http://www.amazon.co.uk/Canyon-Ranchs-Days-Better-Brain/dp/1451643802/ref=sr_1_5?s=books&ie=UTF8&qid=1401719672&sr=1-5&keywords=canyon+ranch

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About Canyon Ranch:

Founded by Mel and Enid Zuckerman, Canyon Ranch has been offering healthy, active vacations for more than 30 years. Canyon Ranch in Tucson, a year-round luxury vacation destination dedicated to life enhancement and their first project, opened in 1979 and is located on 150 rugged desert acres in the foothills of Tucson's Santa Catalina Mountains.

The internationally renowned health resort is consistently named among the best spas by Travel + Leisure and Condé Nast Traveler magazines. Most recently, Travel + Leisure named Canyon Ranch in Tucson fifth on the list of Top 10Destination Spas as voted by readers for the 2010 World's Best Awards. Canyon Ranch in Tucson was namedamong the top five favorite destination spas by readers of Condé Nast Traveler magazine (2009) – and receivedSpaFinder, Inc.'s Crystal Award for Favorite Spa in North America (2009),  and American Airlines Celebrated Living magazine's 'Top Spa in the U.S.' award for the seventh consecutive year (2011).  A second health resort in Lenox, Massachusetts, opened in 1989 and Canyon Ranch introduced Canyon Ranch Hotel& Spa in Miami Beach and Canyon Ranch Living Miami Beach, the nation's first luxury wellness hotel and residentialcommunity, in 2008.   A second health resort in Lenox, Massachusetts, opened in 1989 and Canyon Ranch introduced Canyon Ranch Hotel& Spa in Miami Beach and Canyon Ranch Living Miami Beach, the nation's first luxury wellness hotel and residentialcommunity, in 2008.

For further press information, or to request a review copy, please contact:

Lauren Hughes, or Flora Gandolfo, Bacall Associates Ltd, London

Tel: +44 8704 288 401  E-mail: lauren@bacall.net or Flora@bacall.net

Web: www.bacallassociates.co.uk