Specialist tour operator, Journey Latin America, announces the launch of the first cable car – the highest in the world - in Bolivia's administrative capital, La Paz. The new transport system began operating this week carrying passengers from El Alto (where the airport is located) directly to the city centre. Two more lines are due to open this year.

La Paz, set in a deep canyon, is dominated by the snow-capped peak of Mount Illimani. In addition to the cable car ride, travellers can also enjoy exploring the colonial centre, indigenous markets and bargaining with the ambulant street vendors in felt bowler hats and colourful shawls.

Product manager for Journey Latin America, Isabelle Mazille says 'The views of the snow-capped Andes are majestic as the cable car glides out of La Paz, reaching 500m up to El Alto – the world's highest capital at 4,150m.'

To coincide with the launch of the cable car, Journey Latin America is offering a 5-day holiday in Bolivia as a competition prize which includes a stay in La Paz and Lake Titicaca. Closing date to enter is 6 May 2014.

In addition to Bolivia, the following countries also offer breathtaking cable car journeys; Brazil, Chile, Ecuador, Colombia and Mexico.

Rio, Brazil
Visit the world-renowned, hump-backed Sugarloaf Mountain by cable car for breathtaking views over the city and Guanabara Bay. To reach the summit, passengers take two cable cars which have been in operation since 1912.
Highlights of Brazil. 15 days from £3,810 including flights.

Copper Canyon, Mexico
Located in the northern state of Chihuahua, the Copper Canyon cable car is now the third longest in the world – stretching 5.5km and split into two sections. Soar above spectacular natural landscapes, over gaping ravines, wild inhospitable plateaus and boulder fields. At several points you'll rise to 450m above ground level.
Canyons and Kayaks holiday. 12  days from £2,641 including flights.

Quito, Ecuador
Located on the eastern flanks of the Pichincha Volcano which overlooks the entire city, this is the world's second highest cable car, carrying visitors up to 4,000 meters. On clear days, you can spot half-a-dozen volcanoes and observe the city below spilling over hills.
Ecuador and the Galápagos holiday. 11 days from £3,484 including flights.

Santiago, Chile
Santiago de Chile, a cosmopolitan capital, has to its east the Andes, snow-capped in winter. For a stunning panoramic view of the city and the Andes beyond, visit the San Cristóbal hill by cable car. Andean Crossing to Santiago holiday. 12 days from £3,385 including flights.

Medellín, Colombia
Medellín has a strong cultural scene and a pulsating nightlife. It is after all the salsa capital! Horticulturist will enjoy the scent of blossom at Medellin's 10-day flower festival held annually in August. 
Higlights of Colombia. 12 days from £3,167 including flights.

Further Information:
For more information on Journey Latin America and to see our full range of holidays, please visit www.journeylatinamerica.co.uk or telephone: 020 8622 8444.

For press information or images please contact Laura Rendell-Dunn or Abigail St Quinton on 020 8622 8422 or at press@journeylatinamerica.co.uk

Laura Rendell-Dunn is a destination specialist and is available as a spokesperson on events, travel trends and features relating to all locations in Latin America.

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