Black Tomato, the award-winning travel innovators that create unique, bespoke experiences across the globe, has announced the appointment of Emma de Vadder as the company's new Director of PR for the UK.

With 15 years of experience in travel and PR, Emma brings with her a wealth of expertise from previous roles. Having worked in-house for destination marketing organisations including VisitEngland and NYC & Company, along with some of the top travel PR and marketing agencies in the UK and USA, where she was based in New York City for 9 years, Emma is well placed to take on this key role within Black Tomato's marketing team. Prior to joining Black Tomato, Emma held the position as Senior PR Director at London based agency, MMGY Hills Balfour.

"We are delighted to welcome Emma to the Black Tomato family. Her experience and approach firmly align with our values and we are enormously excited to see her lead our UK PR plans in such a crucial year for the travel industry. A natural in creating and sharing award-winning comms, she'll be at the forefront of sharing the Black Tomato story to audiences, travellers, and publications on this side of the Atlantic,” says Tom Marchant, co-founder of Black Tomato.

“Having long admired the work of Black Tomato as true innovators and disrupters within the luxury travel industry, I'm hugely looking forward to leading the company's PR plans in the UK,” says Emma de Vadder. “Since launching in 2005, Black Tomato has grown to become one of the world's most celebrated luxury travel and lifestyle brands. Understanding the importance of continuing to spotlight the company for its best in class service and experiential edge, I'm delighted to further enhance Black Tomato's reputation for creating truly transformative trips that cultivate a deeper connection with the destination each client visits”.

Consisting of worldly Travel Experts who know the globe inside-out and relish the opportunity to share their knowledge with a global, highly discerning clientele, over the years Black Tomato has pioneered some of the world's most radical journeys and experiences, from building private, pop-up hotels anywhere on the planet for clients, to curating exclusive culinary journeys with the world's leading chefs.

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