World Travel Market has teamed up with The London Eye to offer all visitors and exhibitors to the world�s premier travel and tourism event (Monday 8-11 November, 2004, London, ExCeL) a complimentary flight on the London Eye. Winner of numerous industry awards, The London Eye at 135 metres is the world�s tallest observation tower with its 32 glass capsules, making it one of the world�s most recognised, spectacular and popular attractions. To experience a flight on the London Eye, or to give as a gift to a future visitor to London, collect your Ambassador�s Ticket from the hospitality area of the Visit London Pavilion at World Travel Market.

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For further media information telephone Jane Larcombe on +44(0)1892 785071 or email jane@janelarcombecommunications.com The Greek National Tourism Organisation is World Travel Market's major brand partner for 2004. WORLD TRAVEL MARKET PICTURE LIBRARY - High resolution World Travel Market pictures can be accessed speedily and efficiently via the online World Travel Market Picture Library. - Log on to www.wtmlondon.com - Click on Press & PR on left hand side of screen and then click to enter library. When prompted, please key in your name and company for our records. - You will find a wide selection of logos, general views and specific pictures with captions, depicting aspects of the event. These will be regularly updated. - Click on the thumbnail of your choice to see a larger version of the picture - Click on the download button in the left margin - Save as a jpg. file - Open the file after saving to your system. NOTES TO EDITORS 1. Reed Travel Exhibitions is part of Reed Exhibitions Ltd. who organise over 430 events in 32 countries, serving 49 different industries in 13 key sectors, attracting over 90,000 exhibiting companies and more than 4 million visitors every year. 2. As a member of the Reed Elsevier plc group, the world-leading business and information provider, Reed Exhibitions is unique in offering integrated market access programmes covering exhibitions, trade publications, direct marketing and the Internet. Reed Elsevier�s business titles are closely linked with Reed�s exhibition activities across both geographic and industrial markets. It also has a growing portfolio of electronic publishing and information services, including LEXIS-NEXIS, the world�s leading provider of on-line information services and management tools. 3. Reed Travel Exhibitions organise 13 events worldwide, including World Travel Market, Arabian Travel Market, C.I.S. Travel Market, EIBTM, British Travel Trade Fair, Asia Pacific Incentives & Meetings Expo (AIME), International Golf Travel Market, Top Resa, Mediterranean Travel Fair, ICCA Exhibition, in association with the ICCA Congress, International Luxury Travel Market (ILTM), La Cumbre and Latin American & Caribbean Incentive & Meetings Exhibition (LACIME). 4. For further press information, please visit the Reed Travel Exhibitions� website on www.reedtravelexhibitions.com