Bintan Lagoon Resort has unveiled a new brand identity which marks a significant milestone for the resort. The new identity takes a form of a sun and sea waves symbols epitomising a friendlier, more vibrant impression.

Lively colours associated in the new logo suggest it to be less austere and conservative but more energetic, youthful and dynamic.

The new identity was announced by Group General Manager, Mr Robert Ramey who commented, �The changes to the visual identity are tiny components to the brand evolution. In our effort to remain committed to this progression, we must be effectively relevant to the trends and market outlook.�

A testament to this commitment is the recent completion of 100 refurbished rooms which is part of the S$15.26 million upgrading programme. Development is still ongoing to the remaining rooms due for completion in the second quarter of 2009.

The transformation is seeing dramatic enhancement emphasising the luxury resort setting with iconic wave-inspired wall feature, seashell styled wardrobe handles, and warm colours and textures that extend across the soft furnishings and rattan light fittings. Among the key features of the newly redesigned guest rooms are a brand new built-in refreshment unit and a flat-screen television.

Yet another development is the recent completed renovation works of the championship 18-hole Ian Baker-Finch Woodlands Course to augment the playability experience of the golfers and offers flexibility in play to the less experienced. Among other highlights include better turf quality with an impressive elevation from tee to green and an improved drainage system to provide better playing conditions during rainy weathers.

The change will see the adaptation of the new logo on marketing collaterals, website and hotel packaging over the course of the next two years.

About Bintan Lagoon Resort Set amongst more than 300 hectares of beachfront gardens, Bintan Lagoon Resort offers a world of choice. This deluxe resort has 413 contemporary rooms and suites and 57 villas including an impressive range of 12 dining options and nine function rooms. It is renowned for its two 18-hole golf courses designed by Jack Nicklaus and Ian Baker�Finch, as well as the wide ranging sea sports and land activities, including a spa centre and Bintan�s first island party club, Silk.

About 3 Degrees Hospitality Bintan Lagoon Resort is wholly managed by 3 Degrees Hospitality Pte Ltd, the hospitality arm of 3 Degrees Asset Management Pte Ltd, a private investment firm.

3 Degrees Hospitality Pte Ltd currently owns and manages two hotels, Bintan Lagoon Resort (www.bintanlagoon.com) in Bintan, Indonesia and Baan Yin Dee (www.baanyindee.com) in Phuket, Thailand.

For more information, please contact : Sarene Seet Marketing Communications Manager 3 Degrees Hospitality Pte Ltd 600 North Bridge Road #08-08 Parkview Square Singapore 18878 Tel : +65 6750 2280 DID : +65 6750 2296 Fax : +65 6534 5157 Mobile : +65 9336 4196 email : sarene@3degrees.com.sg www.3degrees.com.sg