Named one of Los Angeles' top 20 destinations by the Los Angeles Convention & Visitors Bureau, Beverly Center is the city's largest premier, trendsetting shopping destination. With a variety of shopping, dining, and entertainment options under one roof, the Center is a landmark in and of itself, standing eight-stories high and featuring neon escalators reminiscent of the famous Centre Pompidou in Paris.

Located at the edge of Beverly Hills and Hollywood, Beverly Center is anchored by two upscale department stores, Macy's and Bloomingdale's on Levels 6 and 7, a Macy's Men's Store on street level, and 160 distinctive specialty boutiques and restaurants, many of which are unique to Beverly Center. In addition to offering their own private labels, many of these stores carry such well-known international designers as Dolce & Gabbana, Calvin Klein, Vivienne Tam, Missoni, Jean-Paul Gaultier, Giorgio Armani, Donna Karan, Hugo Boss and Alberta Ferretti.

Dining options range from fast food to sit-down tablecloth service. On Level 8, shoppers will find the Center's Cafi LA - a variety of express eateries - and the Rooftop Terrace, an outdoor seating area that features a spectacular view of the downtown skyline and the legendary Hollywood sign. This unique venue is also available for private events. On the street level, there are six sit-down restaurants - Grand Lux Cafe, California Pizza Kitchen, Todai, P.F. Chang's China Bistro, Hard Rock Cafe (the first one in Los Angeles). New to the Center is the Wave Restaurant, a full-service restaurant and bar located on Level 6 in Grand Court that is one of the best people-watching spots in Los Angeles.

Because of its location and mix of well-known stores and trendsetting specialty boutiques, Beverly Center is a favorite shopping destination for Hollywood stylists and celebrities. For this reason, clothing from stores at the Center can frequently be spotted on television, film and music personalities, such as Jennifer Lopez, Christina Aguilera, Cameron Diaz, Jennifer Aniston, and Brad Pitt.

Beverly Center is also home to Los Angeles' only California Welcome Center. This one-stop resource for out-of-towners offers a variety of services, including on-site ticketing for local attractions, museums and entertainment venues, a restaurant reservation service, and customized travel itineraries. In addition to being a resource for tourists, Beverly Center's California Welcome Center is also a beneficial resource for local residents.

For anyone planning a trip to Los Angeles and Beverly Center, the Center's web site is an invaluable resource. By visiting www.beverlycenter.com, shoppers can find out more information about stores and services at the Center, as well as learn about sales, promotions and in-store events. Tourists can also click on the "Out-of-Town Visitors" tab to view package deals, special offers and information especially geared to the person visiting Los Angeles.

With all its unique stores and services, its no wonder Beverly Center is popular amongst locals and out-of-towners alike.

Beverly Center As Southern California's premier trendsetting marketplace, Beverly Center features 160 distinctive specialty boutiques and restaurants reflecting the diverse styles and tastes of Los Angeles. Located at the edge of Beverly Hills and Hollywood between La Cienega and San Vicente Boulevards, Beverly Center is anchored by Macy's, Bloomingdale's, Macy's Men's Store, a 13-screen movie theater, California's only Grand Lux Cafe and Los Angeles' only California Welcome Center. The Rooftop Terrace, Beverly Center's most recent addition, showcases panoramic views stretching from downtown Los Angeles to the legendary Hollywood sign and is available for private parties. To know what's hot before it's cool, visit beverlycenter.com.

Self-parking is available on Levels 2 through 5, with valet service available on Street Level.

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Media Contact: John Giurini +1 323 650 5125 jgiurini@earthlink.net