Best of Britain & Ireland 2009 and Travel Trade Forum, the industry leading two-day trade and two-day consumer event celebrating the best of holidaying in England, Ireland, Scotland and Wales, has signed a deal with the BBC Magazines portfolio, to be a major media partner for the consumer days of the show.

The consumer weekend days take place at London�s ExCel on 28 and 29 March and will bring to life the holiday experience in Britain and Ireland with a host of interactive displays, exhibitions, live performances and demonstrations showcasing the best of British holidays and tourism experiences from all areas of the country.

The relationship with the BBC magazines runs across seven of its magazine titles: Gardeners� World, Homes & Antiques, BBC Music, BBC Wildlife, Gardens Illustrated, Countryfile and BBC History magazine and will include a range of promotional advertising and activities.

Organised in partnership with national tourism agency, VisitBritain, Best of Britain & Ireland will be divided into dynamic themes such as Luxury, Coastal, Flavours, Heritage, Countryside and Active Britain & Ireland. The selected magazine titles from the portfolio complement these themes perfectly.

Rob Mackenzie, Managing Director of Best of Britain & Ireland, commented: �It�s fantastic to have such major support for Best of Britain & Ireland. The relationship with BBC Magazines brings with it great credibility and the wide scope of the portfolio means that their subject matter and focus sit very well with the feature areas that we have put together.�

Paula Al-Lach, Head of Exhibitions and Events, BBC Magazines, added: �The concept of the Best of Britain & Ireland event is really exciting and one that we think will strike a real chord with the readers of our magazine portfolio.

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Notes to Editors:

About the Best of Britain & Ireland and Travel Trade Forum The Best of Britain & Ireland (28 and 29 March) is preceded by the Best of Britain & Ireland Travel Trade Forum, which will be open to the travel trade from 26 � 27 March 2009 at ExCeL London. Registration for genuine travel trade is Free of Charge (registration from 1 December via www.britainandirelandevent.co.uk)

The Best of Britain & Ireland consumer days are 28 � 29 March 2009. Adult tickets start at just �10, Tickets will be on sale from 1 December. For more information about the Show visit www.britainandirelandevent.co.uk.

Accredited press will be able to register free of charge from 1 December via www.britainandirelandevent.co.uk.

The Show is organised by Best of Britain Events Ltd (BoBI Events) under licence from VisitBritain.

About Best of Britain Events Ltd Best of Britain Events Ltd is an independent professional exhibition and event organiser, headed by Single Market Events managing director Tim Etchells and London EventCo managing director Rob Mackenzie.

About VisitBritain VisitBritain is responsible for promoting Britain as a world class tourist destination and for developing England�s visitor economy. It has representatives in 36 countries around the world and, in the last three years, has expanded into China, throughout Eastern Europe and Southeast Asia, and increased its presence in India with representatives in Bangalore and Mumbai.

Provisional figures for 2007 indicate there were 32.6 million visits to Britain, -0.5% down on 2006. They spent �16.0 billion in the UK: a -0.3% decrease on 2006.

VisitBritain�s international website, www.visitbritain.com, was awarded World�s Leading Tourism Authority Internet Site for the fourth year in a row at the 2007 World Travel Awards by more than 200,000 travel and tourism professionals. With information provided in 26 different languages, every year over 12 million visits are made by international consumers to the 46 websites that make up visitbritain.com.

About BBC Magazines

BBC Magazines is the magazine publishing division of BBC Worldwide, the main commercial arm and wholly owned subsidiary of the BBC. It publishes over 40 BBC consumer titles, including Top Gear, Gardeners� World, Good Food and Radio Times and many children�s titles including Dr Who Adventures, Top of the Pops and Match of the Day.

Media requiring further information should contact Liz Warburton or Chloe Handy at Fleishman-Hillard: 0207 306 9000 elizabeth.warburton@fleishmaneurope.com / chloe.handy@fleishmaneurope.com

Media wishing to register for attendance to the show should email bobi@fleishmaneurope.com.