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For more information contact:
Jeannine Sherman
VISIT Milwaukee
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jsherman@milwaukee.org

Beer Lover's Dream Destination – NEW Boutique Hotel in Former Pabst Brewery
Brewhouse Inn & Suites Now Open in Milwaukee

MILWAUKEE – June 5, 2013 – Whether it's on tap, in bottles, cans or kegs, beer is what “made Milwaukee famous.” Milwaukee's brewing heritage still thrives today, most recently highlighted with the opening of a new boutique hotel, the Brewhouse Inn & Suites, in the former Pabst Brewery building.

Great beer, great places to drink it, food to pair with it and now, even a place to stay celebrating it can all be found in Milwaukee's sophisticated beer scene at microbreweries, thriving brewpubs, corner taverns, brewery tours and historical attractions.

Accommodations with Copper Kettles
Book a night at the BrewHouse Inn & Suites (http://www.brewhousesuites.com/), where you can even sleep with beer history. Milwaukee's newest boutique hotel has made its home in one of the oldest historic buildings at the former Pabst Brewery. Historic highlights of this 90-room all-suite hotel include five original giant copper brew kettles in the second floor lobby and a stained glass window of King Gambrinus, the patron saint of beer.

The property is also home to Jackson's Blue Ribbon Pub (http://www.jacksonsbrpdowntown.com/main.html) and beer garden, serving up traditional pub fare from giant pretzels and cheese curds, sandwiches, salads and pizzas. Happy hour specials include, what else, but Pabst Blue Ribbon taps on special! 

Take a Tour
While most brewery tours promise a frothy brew at the end of the tour, at Lakefront Brewery (www.lakefrontbrewery.com) you can grab a tap as soon as you walk through the door. The $7 tour, named the “Fourth Best Brewery Tour in the Nation” by TripAdvisor, includes a souvenir pint glass, four pours of Lakefront brews, a coupon for a free beer redeemable at 15 local pubs and a tour guide guaranteed to show you a great time (and not just because of the beer). 

More than just brewery tours and beer make this microbrewery a one-of-a-kind destination. Experience an authentic Milwaukee Friday night fish fry at Lakefront Brewery's Palm Garden Fish Fry. Get to know your neighbors elbow-to-elbow at large wooden tables to the sounds of the squeezeboxes and banjos of The Brew House Polka Kings, whose act is complete with a one-of-a-kind, functioning bubble machine. The beer battered fish is fried to perfection, accompanied by heaping stacks of homemade potato pancakes, a slab of soft rye bread, creamy coleslaw and tart applesauce.

Take a tour of Sprecher Brewery (www.sprecherbrewery.com) to see old world brewing traditions where Bavarian murals adorn the Munich-style indoor beer garden. Afterwards, award-winning Piper's Scotch Ale, Black Bavarian, Mai Bock and more are available for sampling. Be sure and try Sprecher's newest creation, Beer Flavored Kettle Chips,made with dehydrated Sprecher beer.

Journey through more than 150 years of brewing history at one of the nation's brewing giants, MillerCoors (http://www.millercoors.com/milwaukee-brewery-tour.aspx). The hour-long, FREE tour walks you through the historic, underground caves where Frederick Miller cooled his brew (and where his hologram will fill you in on the early days) to the modern, high-speed production lines that crank out some of the most popular beer in the U.S. Enjoy a few samples after the tour in the historic, Bavarian-style Miller Inn.

Share a passion for crafting and creating beer with the accomplished, home-brewer guides and “brewery scoundrels” at the Milwaukee Brewing Company (http://www.milwaukeebrewingco.com/) on a “beer in hand” tour. You'll enjoy chilling in the laid-back atmosphere of the city's newest micro-brewery. Make sure to quiz the staff on the local lore behind creatively-named brews such as Polish Moon, Booyah and Louie's Demise.

Blast from the Past
Pay homage to your PBR and step back in time on a tour of the Captain Frederick Pabst Mansion (www.pabstmansion.com), the only grand mansion still in existence from the Beer Barons era in Milwaukee. Learn about the legacy of Captain Pabst as you explore the elegant interiors, original furnishings and an expansive art collection.

Once you've seen where Captain Pabst lived, head over to see where he worked at the Best Place Tavern (www.bestplacemilwaukee.com) at the former corporate offices of the Historic Pabst Brewery (across the street from the Brewhouse Inn & Suites). The retro-cool tour sets the stage with vintage beer commercials and your choice of an ice-cold Pabst, Schlitz or root beer. 

Pay your R-E-S-P-E-C-Ts to three of Milwaukee's Fab Four – Pabst, Schlitz and Blatz - at the Forest Home Cemetery (www.foresthomecemetery.com). Nestled on 72 tranquil, park-like acres, Forest Home is where a “who's who” list of Milwaukee's rich, famous, dearly departed have chosen to spend eternity. The “Beer Barons” corner features the mausoleums of these three brewing icons. To make your tour complete, head to Milwaukee's Calvary Cemetery where you'll find the final resting place of Frederick Miller.  

Satisfy Your Appetite
Dine al fresco and enjoy the leisurely parade of boats along the Milwaukee River or head inside to appreciate the historic architecture of a former hula hoop factory at the Milwaukee Ale House (www.ale-house.com). Enjoy a sampler of brews by Milwaukee Brewing Company and delicious pub fare. You'll also find live entertainment every night of the week, from bring-down-the-house bands to swing dancing lessons.

The fun starts when you order a beer at Horny Goat Hideaway (www.hghideaway.com). This local brewer is known for tasty beers with racy names like Red Vixen and Berry Horny. Enjoy favorite fare like hot wings, burgers and flatbread pizzas. Have no fear once the temperature starts to drop, Horny Goat's BFT (Big … Tent) offers plenty of room for indoor sand volleyball, catching a concert or just kicking back with your friends to enjoy a cold brew. 

Like a little sophistication with your beer? Head to Hinterland Erie Street Gastropub (www.hinterlandbeer.com) a hub for contemporary American cuisine created by a James Beard nominated chef, three years running. Sample Hinterland's World Champion medal-winning Maple Bock or silver medal-winning Pale Ale paired with fresh seafood entrees, extraordinary game and heirloom produce for an unforgettable dining experience.

Quench Your Thirst at Some of Draft Magazine's Best Beer Bars
The Bomb Shelter is exploding. With beer. Of the more than 360 beers served here, you'll find over 60 that were or are produced in Milwaukee. From old-school brews to the latest micro-brewery session beers The Bomb Shelter is the place to find your perfect pint.

Built in 1885, Romans' Pub is a landmark saloon turned neighborhood gathering place. Offering 30 constantly-rotating draft selections, Roman's Pub welcomes you, Milwaukee style.

Just south of downtown in Bay View is Sugar Maple – a bar with a row of tappers that seems to go on forever. Nearly 40 of the best craft beers in the nation are on tap here, complementing a considerable bottle list.

The Palm Tavern serves up brews from around the world in a cozy Bay View bar. What they lack in size they make up for in options – you'll find 25 world beers on tap and an additional 200 in bottles.

VISIT Milwaukee markets Greater Milwaukee to tourists, and convention and meeting planners, both nationally and internationally. VISIT Milwaukee has approximately 600 members, including hotels/motels, restaurants, attractions, services and area businesses. Total business sales related to tourism amounted to $4.25 billion in Greater Milwaukee in 2012and supported more than 48,000 local jobs. The City of Wauwatosa, Delta Air Lines, Inc., Potawatomi Bingo Casino and the Wisconsin Center District are strategic partners with VISIT Milwaukee, providing funding support for conventions and tourism programs.  For more information call 1-800-554-1448 or visit www.visitmilwaukee.org.

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