Liverpool�s award winning Beatles Story experience leads the way in welcoming overseas visitors, by being the first with foreign language Audiotour

The world famous Beatles Story in Liverpool today announced that its historic and unique �Living History� tour, narrated by John Lennon�s sister Julia and including interviews and commentaries by Brian Epstein and George Martin is being translated into many languages � making the tour �open to the world�!

This May, the �Living History� will be available in Japanese, French and Spanish and further translations will be produced next year.

Commenting of the importance of this project in attracting overseas visitors to Liverpool, Louise Collier, Operations Manager at the Beatles Story said � Just one brief mention of this to one tour operator and within a week we had 400 new bookings for Japanese visitors!�

�Once again The Beatles Story is leading the way in making Liverpool a truly visitor friendly experience ready for 2008, when Liverpool becomes European Capital of Culture� said Jerry Goldman, Director of The Beatles Story. �In 2008 our wonderful city opens its arms to the world. If we want to be a European Capital and a world best centre of culture we have to offer a warm and respectful international welcome, which means multi-language signage, literature and commentary. At the Beatles Story we are proud of the welcome we now offer visitors from all over the world. I am confident that the rest of Liverpool will follow our lead.�

Jason Harborow, Chief Operating Officer at the Liverpool Culture Company said, "We are delighted that The Beatles Story has recognised the importance and value of offering a multi-lingual service to our overseas visitors. Such developments enhance the quality of the city's welcome and the overall experience of visiting Liverpool. Developments such as this are to be applauded as they also improve the city's reputation as a premier international visitor destination.''

Miss Julie Raybold, Operations Manager UK of Miki Travel a leading Tour Operator for Japanese visitors said, �This wonderful initiative by the Beatles Story is certain to bring many more Japanese visitors to Liverpool� the Beatles Story has always been a very popular attraction but this fantastic gesture to the Japanese market will open up the floodgates�.

Antenna Audio, the company that has supplied many of the worlds leading attractions including Gracelands and the Museum of Rock and Soul in Memphis, USA, implemented the �Living History� audiotour.

NOTES TO EDITORS:

The Beatles Story Open 7 days a week, all year round, from 10am-6pm Excellent group rates available Coach and car parking Fully wheelchair accessible Free �Living History� audio tour Free educational pack Mail-order merchandise service

FOR FURTHER INFORMATION/USE OF IMAGES ETC:

Louise Collier, Operations Manager The Beatles Story Ltd, Britannia Vaults, Albert Dock, Liverpool, L3 4AD T: +44 (0) 151 709 1963 F: +44 (0) 151 708 0039 E:louise@beatlesstory.com

Janine Ross, Marketing Manager The Beatles Story Ltd, Britannia Vaults, Albert Dock, Liverpool, L3 4AD T: +44 (0) 151 709 1963 F: +44 (0) 151 708 0039 E:janine@beatlesstory.com