RED Mountain Resort, in British Columbia's Kootenay Rockies region, has scooped Most Improved North American Resort and Best Upcoming Resort in the World Snow Awards held in London (November 1 2013). RED is the only Canadian resort to feature in the awards, and the only resort to win multiple awards.

The resort's season opens December 14th 2013 when it will showcase the huge expansion project on Grey Mountain, meaning that, in addition to the ski area's Red and Granite peaks, skiers can now access one more stellar peak, Grey Mountain by chair lift -- with 360-degree skiing off the top!

This development of Grey Mountain marks one of the single largest expansions of an existing resort in North America in four decades. It places RED Mountain Resort firmly in the scale of resorts such as Breckenridge, Colorado or Jackson Hole, Wyoming in terms of skiable acreage. Grey Mountain adds 997 acres to RED bringing the total skiable acres to 2,682.

Destination British Columbia's manager for UK, Ireland and Scandinavia, Louise Petter, commented: "We are delighted that RED's continuing improvements have been recognised in these awards.  RED is one of British Columbia's hidden gems and this season is set to be the most exciting ever at RED.  BC is proud to be the only Canadian destination to receive a prestigious World Snow Award this year, or in the case of RED, to receive two!  We look forwarding
to welcoming more British skiers keen to experience this award winning resort."

RED Mountain Resort delivers incredible terrain with an 884m (2,919ft) vertical drop that annually features over 750cms (22ft) of snowfall.  The resort boasts a terrain park, easy-to-access backcountry, snowshoeing, friendly locals, fine dining and affordable luxury slope-side lodging.

RED is located 10 kms north of the Canada/US border.  UK visitors can fly to either Vancouver or Calgary and hop onto a connecting flight to one of three BC airports.  Daily regional flights are available to Castlegar (30 minutes from RED) and Trail airports (15 minutes from RED), a short drive from the Resort. The international airport at Kelowna, BC, 1½ hours drive from RED is another option.  British skiers can also fly to Spokane, WA International Airport in the USA, a 2½ hour drive from the resort.

For information about British Columbia visit
Destination British Columbia's website at www.BritishColumbia.travel/ski

For additional story ideas visit Destination British Columbia's media
site at www.travelmedia.helloBC.com

-Ends-

Press information:        
Claire Barrett or Antonia Robinson at Gosh PR

Claire@goshpr.co.uk, Antonia@goshpr.co.uk

T. 020 7367 6747