17 Dec 2014
A specialist film company has developed a video product aimed specifically at the cruise sector and its quest to sell shore excursions.
Destination Film specialises in travel video production and, with skills honed at the BBC, National Geographic and Sky, the quality of work is broadcast standard. Their videos are designed to create customer desire and inspire bookings.
By offering guests an online library of destination videos to browse in the weeks before they sail, cruise companies can ensure shore excursions are booked through their own channels rather than through third parties. This powerful video library can also be made available in-room during sailings, to encourage bookings from guests onboard ship.
The UK cruise industry continues to grow, with more than 1.7m Brits now enjoying a holiday at sea every year, making up a huge 27 per cent of all European cruisers. Shore excursions to visiting destinations remain big business for cruise lines but many guests are unsure of what to expect from a day visit to the various ports of call on their itinerary.
Andrew McClenaghan, Destination Film says, “In today's busy marketplace, video is the most effective way to communicate your product to customers. Travel videos in the past have too often been uninspiring montages of churches and statues; we're raising the bar and at the same time we're lowering costs. With individual videos starting at just £1200 + VAT, a destination video library becomes a realistic proposition.”
Destination Film's videos are made to each client's individual brief. Multiple language commentaries are available and all copyright ultimately belongs to the client.
Andrew McClenaghan, Destination Film continues, “We're ex-BBC working to exacting standards that reflect our clients' own. Our approach to film-making is all about marrying experience with passion. This benefits our clients in two ways: first by creating videos that are good-looking, authentic and above all effective; second by keeping the entire process painless. It's an approach we think that cruise companies will find refreshing”.
See more examples of Destination Films' work here, and for more information or to discuss your own video requirements, visit www.DestinationFilm.co.uk, call Andrew on 0117 980 7591 or email andrew@destinationfilm.co.uk
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About Destination Film Ltd.:
Destination Film Ltd was established by Andrew McClenaghan, a BBC-trained, EMMY-nominated cameraman with more than 20 years' experience of filming for top broadcasters including the BBC, National Geographic Channel and Sky.
Media Enquiries:
For further press information please contact Claire Winsor at My Travel Press Office:
Telephone: 0207 759 1164
