Bauer Media secured major wins at The Content Council's annual Pearl Awards in New York, recognising Bauer's stand out content for Australia's biggest brands and companies.

Taking out wins across three key categories, Bauer's success was headlined by Qantas The Australian Way, which scored two silver awards for Best International Publication and Best Overall Editorial B2C. Foxtel magazine took home Gold for Most Improved Publication – Editorial.

Bauer Custom fought off competition from 65 global companies to win the prestigious awards.

Niall Murphy, Bauer Custom Media's Executive General Manager, said, “It's an honour to be recognised globally for the content we create across all platforms.

“These awards are a testament to the talent, ideas and foresight we pride ourselves on at Bauer Custom. We work very closely and collaboratively with our clients to ensure that they can communicate with and engage their customers in innovative, effective and creative ways.

“This is a thrilling time for us as we seek to further expand the scope of our content provision and client base. Bauer Custom looks forward to advancing the scope and depth of content marketing in Australia for many years to come.”

Representing Australia's biggest brands and companies such as Qantas, Foxtel, Weight Watchers Australia, Myer, Westfield and Telstra, Bauer Custom was finalist in seven Pearl Award categories including:

Best Multi-Channel Solution – Qantas The Australian Way
Best Tablet Content – Coles
Best E-Newsletter – Bupa
Most Improved Publication (Design) – Foxtel
Best Special Issue B2C – Weight Watchers
Most Improved Publication (Editorial) - Foxtel – GOLD WINNER
Best International Publication – Qantas The Australian Way – SILVER WINNER
Best Overall Editorial B2C – Qantas The Australian Way - SILVER WINNER

The Pearl Awards celebrate excellence in content marketing across print, digital and multi-media platforms. It's a global playing field with content marketers from around the world including the UK, US, Canada, Poland and Germany entering.

For more information please contact:
Niall Murphy, Executive General Manager Bauer Custom,
(M) 0421 433 461 (E) nmurphy@bauer-media.com.au

Luke Robinson, Trade Marketing Manager
(T) 02 9282 8943 (E) lrobinson@bauer-media.com.au