BASTIEN GONZALEZ BGA SPORT INSOLES®

A MUST-HAVE FOR ATHLETES AND MARATHON TRAINERS

Custom insoles designed to deliver optimal performance, ultimate comfort and a competitive advantage

24 January 2020: With the London Marathon fast approaching, now is the time to embark on the all important training programme. Designed by internationally acclaimed podiatrist, Bastien Gonzalez, renowned for revolutionising luxury foot and nail care, BGA Sport InSoles® are custom-designed for each foot to optimise running performance, minimise risk of injury and increase overall efficiency - ideal for those marathon training and competing in sporting competitions. A personal consultation ensures the bespoke product delivers the ultimate in made-to-measure comfort and full protection.

Derived from extensive podiatric research, the innovative BGA InSoles® range has been expertly created with impressive design technology to improve posture and distribute pressure evenly on the entire sole of the foot. With every foot unique in its morphology and complexity, each BGA InSole® is tailor-made using a special thermoforming process to ensure utmost precision, and uses three layers of technical materials to provide greater anti-perspiration protection, tension relief and better balance overall, as well as reducing the appearance of hyperkeratosis or thickening of the skin, corns and calluses.

For athletes, and particularly runners, effective foot care and complete protection from daily impact is essential. The BGA Sport Insoles® unique structure promises positive results from the spine down to the most vulnerable fifth metatarsal. The three sport models feature innovative tailor-made properties and specific benefits to suit various types of sport: B-infinite, offering the ultimate unidirectional support for runners and hikers to strengthen the foot; B-reactive, ideal for multi-directional sports such as rugby, football and basketball; and B-Dynamic, crafted to accompany the movement of feet with dynamism and lightness, such as badminton, tennis and squash players.

“Every foot is unique. Our feet support our body weight and joints' daily impact, which is why individuals need to give particular, professional attention to their feet. Offering protection and comfort, each pair of BGA InSoles® is tailor-made and thermoformed to each customer and it can be adapted for city or sport shoes” said Bastien Gonzalez.

Bastien Gonzalez' innovative approach to foot care has attracted some of the biggest stars in Hollywood and sports personalities, including Jerome Lacorte, who wore BGA Sports InSoles® to become Guinness World Record Keeper for “The Most Consecutive Opponents, Tennis Singles”. The virtuoso podiatrist to the stars boasts 20 Pedi:Mani:Cure Studios by Bastien Gonzalez across the globe with further openings planned, including new Studios at the Anantara Kalutara Resort in Sri Lanka and at the Gran Lisboa Palace in Macau set to launch this year.

Made-to-measure consultations costs £80. Each pair of BGA InSoles® is priced at £180. For orders and enquiries, please contact The Spa at Mandarin Oriental Hyde Park on +44 (0) 20 7838 9888.

-ENDS-

For more information on Bastien Gonzalez or to discuss sample treatments, interviews, guest speaking opportunities and other creative ideas please contact:

Sarah Harvey (sarah@bacall.net) or Flora Gandolfo (flora@bacall.net) at Bacall PR Ltd. Tel +44(0) 8704 288 401.