Sauce Communications is delighted to announce that it will be handling the UK PR for Trip4real as it launches in London and internationally. Trip4real is a pioneering community-driven travel platform enabling locals to become tour-guides and travellers to have authentic, local experiences alongside them.

Created in Barcelona, collaborative consumption start-up Trip4real was launched by founder Gloria Molins in 2013 with a team of four, and quickly become a huge success in Spain, with social travellers and budding micro-entrepreneurs quickly adopting the online platform as a new way to experience a city, and a new way to create activities and a source of income. Now Trip4real is growing, launching here in London (as well as Paris, Rome, Lisbon and other European destinations) and the team is keen to find passionate city insiders to join the community of over 20,000 users and showcase their home town better than any traditional tour guide.

Trip4real's team has grown to 16, and they have recently secured funding from a list of prestigious investors, including Catalonia's most famous export, the world renowned chef & entrepreneur Ferran Adrià of elBulli fame.

From an afternoon driving classic cars across Majorca to a personal shopping tour of Knightsbridge with a stylist, Trip4real caters to a new market of world travellers, those who don't want to settle for a one-size-fits-all holiday. The new social traveller wants a tailored experience, a chance to see a city through a local's eyes rather than a generic tour. Trip4real provides that, with over 2,500 “locals” currently offering truly authentic experiences to share with visitors to their home town or city. If Airbnb can make anyone a hotelier, Trip4real can make anyone an expert tour guide.

'Tourists are being given the opportunity to have authentic experiences in the places they visit. For decades tourism has been promising this without really delivering. Now we've finally made this dream a reality. You can stay with locals, do as the locals do, party with them and even make new friends. I am delighted to be bringing Trip4real to other European destinations following our success in Spain. London for example is a hotbed of creativity and has many stories to tell. We can bring that to life for visitors to the city like never before. We are focusing on optimizing our existing channels, establishing the best possible team and growing to our greatest potential as quickly as possible. Soon we'll have made it possible for everyone in the world to have unique, memorable and authentic experiences with locals when they travel!'  Gloria Molins, Founder of Trip4real 

Gloria Molins, Founder, Trip4real

Trip4real is now on the hunt for creative and passionate locals to enlist and join the movement in London. Some of our favourite local experiences available to book in the capital currently include an introduction to DJ-ing with a local house DJ; The Knowledge – a sight-seeing drive around London with an off-duty London cabbie; an evening of entertainment at Wilton's Music Hall watching a show over a pint and a pork pie with an East Londoner and an afternoon of sketching at the National Gallery with a local artist.

Visit www.trip4real.com and discover a new way to travel.

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For further press information on Trip4real please contact Emma Powell at Sauce Communications Emma@saucecommunications.com, 020 8600 3613. 

About Trip4real

Trip4real, www.trip4real.com, is a new and revolutionary way to spend time in a city or holiday destination that moves away from the conventional tourist offerings and allows you to discover unique and different activities guided by local experts. In addition to being a marketplace of travel experiences, Trip4real is the first travel company in Spain committed to the international movement known as collaborative consumption. The peer-to-peer platform enables locals to create an activity to share with travellers and earn money for providing their local expertise. The unique travel platform creates a social by-product by giving rise to thousands of micro-entrepreneurs in every new location.