On Tuesday 6 November, the Balearic Islands tourism board will host a WTM breakfast briefing dedicated to highlighting the cultural proposition of the islands, as well as the sustainability measures that have recently been launched on the islands of Menorca, Mallorca, Formentera and Ibiza.

Standing in line with the tourism board's sustainable tourism model, the event will be held at the Crystal, Victoria Dock in London – one of the world's most sustainable events venues and home to one of the largest exhibitions on the future of cities in the world.

The main objective of Balearic Islands tourism strategy is to promote a quality tourism model, which does not impact negatively on the destination and which benefits the local community on three levels; environmental, societal and economical.

In line with this, the Balearic Islands have introduced various initiatives including a sustainable tourism tax, the regulation of tourism rentals and a tourism campaign aimed at promoting the islands outside of the peak season.

The breakfast briefing will provide a platform for the representatives of the Balearic Islands, including vice-president and minister of tourism; Isabel Busquets, to present the various tourism initiatives that have recently been introduced with the aim of fulfilling the tourist board's main objective of developing a sustainable tourism model.

The breakfast briefing will take place on Tuesday 6 November form 9.00 – 9.30 @ the Crystal (Room 1), One Siemens Brothers Way, Royal Victoria Dock, E16 1GB.  

If you would like to attend please RSVP before Wednesday 31 November @12pm to BalearicIslands@wearelotus.co.uk