The wax figures of pop sensation, One Direction, proved such a big hit on the London leg of their Madame Tussauds world tour, that five NEW figures created by the talented sculptors have taken up permanent residence at the world famous attraction.

The original figures created a storm in London when they were unveiled in April before embarking on an international tour, which saw them wow fans in New York and Sydney (their current location), with Tokyo their next destination in 2014. But, the demand for their return to the UK was so overwhelming that the London attraction pulled out all the stops to get the new wax figures of the boys back in their fully themed room.

The group sit casually together on a school-style double bench, where fans able to sit right beside them. The outfits worn by the figures have been donated by the group, and have been updated to reflect clothing the boys can be seen wearing in a concert scene from their film, This Is Us.

They are dressed in their smart casual, colour co-ordinated stage style, with Zayn sporting a black leather jacket, complete with black skinny jeans and grey t-shirt, Harry dons a fashionably relaxed look, with black trainers and jeans with a black t-shirt plus grey wool jacket with pocket handkerchief. Liam rocks a denim jacket, with hoodie and grey t-shirt worn underneath, with black trainers to finish off the look, while Louis goes jacket-less, wearing a long sleeved grey and black t-shirt with black skinny jeans, finished off with his trademark missing socks. Finally Niall keeps it casual with white high top trainers, black skinny jeans and white t-shirt topped off with a bomber jacket, with sleeves rolled up to his elbows.

GETTING THERE

·      Open 9.30am – 5.30pm weekdays; or 9.00am – 6.00pm on weekends and during school holidays

·      Prices start from £22.50 (adult) £19.35 (child)

·      Best prices and fast track entry online via www.madametussauds.com/London

·      Booking information: 0871 894 3000  

·      Nearest tube: Baker Street

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For further information please contact Claudia Parker/ Amy Williams at freerange communications on 020 7402 9966 or email Claudia@freerange.eu

Notes to Editors:

· Prices to Madame Tussauds start from £22.50 for adults and £19.35 for children (4-15 inclusive) when you pre-book at www.madametussauds.com/london.  Priority access tickets can also be booked on 0871 894 3000*

*Calls cost 10p per minute plus network extras

· Madame Tussauds London is located next to Baker Street tube station and open seven days a week; opening times vary, check the website for details before visiting, www.madametussauds.com/London

· Madame Tussauds Studios London has been making wax figures for over 150 years. Each masterpiece takes four months, and a team of 20 dedicated sculptors, to create.  Over 500 precise body measurements are referenced, real head hairs are inserted one by one, and countless layers of paints and tints are applied to build up skin tones - all to achieve the kind of astonishing realism that has kept Madame Tussauds world renowned for over two centuries.

· Madame Tussauds has attractions in London, Hollywood, New York, Las Vegas, Washington D.C., Amsterdam, Berlin, Hong Kong, Shanghai, Bangkok, Vienna, Blackpool UK and Sydney, with interactive figures and experiences built around fame and celebrity.  In London, guests can get up close and personal with incredibly lifelike replicas of 21st century stars like Johnny Depp and Amy Winehouse, brave the scariest Chamber Of Horrors yet, complete with actors as bloodthirsty serial killers and take a time-travelling taxi ride through 400 years of amazing London history.

· MERLIN ENTERTAINMENTS is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 98 attractions, eight hotels/three holiday villages in 22 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 54 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 21,000 employees. 

· Among Merlin’s attractions are  - SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, WILD LIFE Sydney Zoo, Sydney Tower Eye and SKYWALK, Siam Ocean World and Busan Aquarium.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit  for more information.