Bacall Associates is delighted to announce that it has been appointed to handle the UK public relations and marketing communications for Vair Spa in Puglia, Italy.  Drawing on many years' experience in the wellness and spa area, Bacall Associates' brief is to raise the profile of Vair and establish it as one of Europe's leading wellness destinations.    

An award winning mind and body wellness centre set in the beautiful Borgo Egnazia resort, nestled in enchanting Apulian countryside, Vair Spa has authenticity at the very core of its philosophy.   

With a focus on life enhancing treatments and packages based on ancient local healing traditions, Vair pursues a new concept in beauty and wellbeing, leading with the idea of psychological fulfillment, offering guests the opportunity to nurture their physical, spiritual and emotional wellbeing.  The dedicated team of intuitive, talented therapists has expertise spanning aromatherapy, graphology, wellness, naturopathy, music, dance, massage therapy and much more.

As spa director Patrizia Bortolin puts it:  “Before choosing the best tailor-made spa itinerary, I always ask our clients how they would like to feel after completing their treatment. Most of them say they would like to feel happier. This is our mission”.   A series of extraordinary life-changing treatments has been developed from this vision,   combining elements of   psychology, psychotherapy, massage and other physical techniques for a holistically healing experience.

Treatments are named in the local dialect and  include Avemmarì ('sunset'), created by Stefano Battaglia, an expert ortho-bionomist, also known as “Vair's Shaman”, which is described as an internal voyage during which gentle and precise handling and painless movement treat bone difficulties whilst aiding recovery from psycho-emotional and bodily stress.   Nu suun Vair (“a real sound”) led by Gianni Rotondo (musician, composer and psychologist), is a refined musical therapy session aimed at improving communication; and finally, A Strignul (”the giggles”) is a rejuvenating group experience tapping into our interpersonal skills through a special sword dance, pizzica, and tambourine lesson led by Giuseppe Ciciriello (actor, musician and dancer).

Tarant, Vair's signature treatment dedicated to women, combines all the talent and 'savoir faire' of the extraordinary team at Vair to help women fully enjoy their life and femininity.  Rooted in the notion that beauty and femininity together give a woman unparalleled power, this effective treatment is based on ancient Apulian rituals and is designed to unleash the magic that will guide participants through new paths towards fulfillment.

Built from mellow Apulian stone, the beautiful, expansive spa boasts 11 single treatment rooms, a couples' spa suite with a private garden and private steam bath and impeccable facilities, including a manicure and pedicure suite with four stations and an opulent Roman water therapy suite at the heart of the building.  Here, a cleansing and purification itinerary can be crafted to guide each guest through the offering, which includes a tepidarium, calidarium, frigidarium, biosauna, relaxation area, scrub area and Jacuzzi.

Holistic healing experiences at Vair are supplemented by an array of more than 50 beauty and wellness treatments, many carried out using ingredients drawn from the nearby land, majoring on olive oil, salt, citrus and herbs. Facial and body treatments using Bakel products are also on offer: an all female Italian cosmetics company, Bakel products use only active ingredients and contain no 'useless substances': perfumes, silicones, colourants, PPG, preservatives, PEG, alcohol, sulphates or oil derivatives.    

 Notes to editors:

Owned and run by the Melpignano family, San Domenico Hotels comprises four exceptional properties in Italy and the UK, each embodying idiosyncratic Italian flair and offering stylish hospitality and refined service: The 46-room Masseria San Domenico, the 15-room Masseria Cimino and the 4-room San Domenico a Mare, plus luxury resort Borgo Egnazia, in Puglia; and the 18-suite San Domenico House in London. The group also owns and operates championship golf course San Domenico Golf in Puglia. See www.sandomenicohotels.com.

For more information or to discuss feature ideas and press trips please contact:

Olivia Walter, Nat Frogley or Flora Gandolfo, Bacall Associates, 63 Catherine Place, SW1E 6DY

Tel: +44 (0) 8704 288 401 Email: olivia@bacall.net or nat@bacall.net or flora@bacall.net