Fine Time Sardinia, launched at WTM 2018 London, is a new initiative created by Confindustria Centro Nord Sardinia. This marketing initiative involves a combination of 8 uniquely different, privately owned/managed, four star luxury hotels as well as local mineral water, cheese, wine, liqueur and olive oil production companies. A website will be launched with their new branding at the end of the year along with an online training program with OTT and fam trip dates for the travel trade taking place in Spring 2019.  The total project investment is £600,000 and will be completed by March 2020.

The aim of the project from the hotelier’s perspective is to introduce the hotel partners to the UK market through the media and to work more closely with travel agents, homeworkers and MICE specialists to generate business to the properties for short breaks, annual vacations, spa, golf, diving or gastronomy breaks, weddings and honeymoons, meetings and incentives, primarily from April to October each year with the exception of the THotel in Cagliari open year round. “We are delighted to be able to showcase our region as a whole with such like-minded hoteliers all striving to offer compatible and yet very different luxury travel experiences to our guests”, commented Tullio Datome of Gabbiano Azzurro Hotel & Suites at WTM 2018, London. The Gabbiano Azzurro Hotel & Suites was also presented with the prestigious Conde Nast 2019 Award (photo attached includes Tullio Datome).

Confindustria manages the coherence and internal dynamics of the partners with CCIA, the project leader (Chamber of Commerce of Sassari). The Chamber of Commerce of Sassari has supported the development of trade and business initiative in the area since 1862. It is the project leader for “ Fine Time Sardinia” and its involvement represents the support of public institutions towards this initiative. “We anticipate that the Fine Time Sardinia project will bring new media and trade relationships to all of the partners to allow them to diversify their client base and refine their client mix”, added Dr Giansimone Masia of Confidustria, “Based on the success of the campaign we hope to roll out similar projects for other groups of hoteliers and products from the region”. He concluded.

"We are delighted to have been selected to represent Fine Time Sardinia in this market, having visited all of the hotels we have first-hand experience of just how unique each property is with an over-riding synergy in quality and standard of service" commented Alison Cryer of Representation Plus, "Our Italian staff, product knowledge and expertise in the UK market put us in a unique position to promote the properties to the luxury and family market segments".

For further information contact the UK PR agency:

Antonella Maiellaro or Alison Cryer

Representation Plus

Tel: 0208 877 4500

Email: antonella@ or alison@representationplus.co.uk

NOTES TO EDITORS:

The other hotel members include:  

T Hotel – Cagliari,

Hotel & Residence Cormoran – Villasimius,

Hotel Villa du Golfo - Aranci,  

Hotel Don Diego – Costa Dorata San Paolo,

Relais Fenicottero Rosa – Porto San Paolo,

Due Lune Resort Golf & Spa – San Teodoro,

Hotel Su Gologone - Oliena

Confidustria was set-up in 1922 by merging the Trade Associations of Northern Sardinia and Oristano.

Confidustria is the oldest business association in Sardinia and has stimulated and supported the economic and social development of the north of the island. Sardinia Fine Time is a project that targets the international markets of the UK and Germany. Confidustria have played a pivotal role in gaining the involvement of the participating companies and in the stimulating their interest in active collaboration and dedication to achieve the project objectives.