Avalon Waterways (UK) has added a booking facility to its website making it the first luxury river cruise company in the UK to offer customers the flexibility of booking a river cruise package online.

Avalon customers making a booking via www.avaloncruises.co.uk have the option of tailoring their cruise holiday and travel arrangements to suit themselves, and with live flight pricing, are guaranteed of the lowest prices available.

After choosing their preferred cruise itinerary, customers can select the stateroom or suite category which suits them best.  To make their journey as easy as possible, customers can also pick the most convenient UK departure airport closest to home, their preferred airline to travel with as well as the flight departure time of their choice.  Avalon's included privately chauffeured home pick up service ensures the most relaxing start to the river cruise.

With an outstanding score of 97% for customer service on independent review site Feefoo, those  booking an Avalon cruise online can read reviews from customers who have enjoyed the high level of personal service and many aspects of an Avalon cruise they enjoyed the most.

Avalon Waterways UK is developing a trade bookable portal so that customers who prefer to book through their local cruise agent can still enjoy the benefits and speed of booking online.

David Binns, General Manager (UK), Avalon Waterways commented: “We are delighted to be the first river cruise line in the UK to offer our customers the ease and speed of booking their river cruise holiday via the web.   Customers can tailor travel arrangements to make the journey as relaxing as possible with the option to fly from their local airport with the airline of their choice and preferred stateroom category to ensure the best river cruise experience possible.”

He added: “Although river cruises are seen as a specialist holiday product, our easy- to-use web booking process will give everyone the flexibility of booking at a time and place to suit themselves.

To celebrate the launch of the bookable website, customers booking online before 31 December 2015 will receive £50 off per person by using the promotional code AVALONXMAS.  Savings of up to £2000 per couple are also available on a range of river cruises for bookings made before 8 April 2016.   The popular 7 night 'Romantic Rhine' river cruise departing 3 April '16 is now priced from £1245 per person aboard Suite Ship 'Avalon Panorama'. The price includes return flights and overseas transfers, a private home pick up service, 7 nights full board deluxe river cruise accommodation with local wine and beers served with dinner, guided excursions and all on-board gratuities.

www.avaloncruises.co.uk  0800 668 1801

Ends

Avalon ships and launch dates:  Avalon Passion and Avalon Imagery II (2016); Avalon Tapestry II and Avalon Tranquility II, Avalon Siem Reap and Avalon Myanmar ((2015) Avalon Impression, Avalon Poetry II and Avalon Illumination (2014); Avalon Artistry II & Avalon Expression (2013); Avalon Vista & Visionary (2012); Avalon Panorama (2011); Avalon Felicity (2010); Avalon Luminary (2010);  Avalon Affinity (2009);  Avalon Creativity (2009);  Avalon Scenery (2008).

Avalon Waterways is part of the Globus family of brands, an international travel company with offices worldwide. Launched to the UK market in 2009, the luxury river cruise operator has quickly become one of the most recognised and fastest growing river cruise brands with a 97% customer satisfaction rating and boasting the youngest, quietest and most spacious fleet of ships currently on Europe's rivers.   By 2016, Avalon Waterways will feature fourteen 'Suite Ships' providing ultimate worldwide river cruises with spacious and modern suites designed to enhance the cruising experience, state-of-the-art facilities, a la carte dining and the highest level of on-board service.

For further press information or images of Avalon cruise ships please contact:

Helen McNaught at the Avalon UK Press Office by emailing  hmcnaught@avaloncruises.co.uk