Bound Round releases teaser videos ahead of formal Families of Australia web series launch on Virgin Australia's in flight entertainment system

Key facts

• #Families of Australia is focused on promoting domestic tourism;
• State and regional tourism boards support initiative and showcase best family friendly experiences;
• Video series delivers useful destination information for families in the 'dreaming' and 'planning' stage of travel, as well as those actively travelling;
• #Families of Australia is a result of an integrated and collaborative approach between tourism boards, attractions, accommodation providers, technology partners, production services and boundround.com
• Families of Australia web series will launch on Virgin Australia's in-flight entertainment system on 1 December 2017 and on boundround.com today, 19 October 2017

Families around Australia are being given an inside look at some of the top family friendly experiences around the country, thanks to a new series launched by Bound Round. The online family travel platform has released the first 35 family experience videos in it's mini web series, #Families of Australia.

Designed to inspire families to get out and explore more in their own backyard, the 'Families of Australia' web series will be shared across multiple platforms. Unique videos will be released by boundround.com on a weekly basis to its large, highly engaged consumer community via email and shared on social. And thanks to a unique content agreement, long form episodes will be released on Virgin Australia's in flight entertainment system each quarter, commencing 1 December 2018.

“I'm thrilled to be working with so many industry partners to collaboratively shine a light on all the amazing family friendly destinations we have around the country,” said Janeece Keller, CEO, Bound Round. “Family travel might not be seen as the 'sexy' segment of the market, but it's one that deserves more attention. Through creating a series specifically for families, we are delivering valuable information, realistic representation and inspiration for family travel experiences.”

'Families of Australia' episodes will feature content relating to the following:

1. Accessible & Inclusive travel
2. Albury & Wodonga
3. Ballarat & Bendigo
4. Brisbane
5. Cairns
6. Canberra
7. Central Coast - NSW
8. Geelong
9. Gold Coast
10. Melbourne
11. Newcastle
12. Outback Queensland
13. Perth
14. South Australia
15. Sunshine Coast
16. Sydney
17. Tasmania
18. Townsville
19. Wollongong

New content will be released on the Families of Australia microsite on a weekly basis. To follow the family journeys check out the #familiesofaustralia on Facebook and Instagram.

Consumers are encouraged to watch and vote for their favourite family destination videos, with monthly prize draws of $250 boundround.com travel vouchers up for grabs.

For more information contact:

Natasha Keller

Community & Communications Manager

Bound Round

Ph: 0431 731 096

Email: natasha@boundround.com