Nearly 50 per cent of Australians make travel plans by emulating their friends’ holidays from posts in their social media community, and compete for the ultimate holiday destination and accommodation.

In the lead up to the silly season, Toga Hotels survey reveals that one-third of Australians use social media on holidays because they secretly enjoy boasting to their online communities (‘smoasting’). A lot of this ‘smoasting’ happens through the use of images, with one-third of 35-44 year olds regularly posting photos of their accommodation while on holiday.

Emma Fraser, Group Director of Marketing at Toga Hotels says: “The research undertaken by Toga Hotels suggests that people aren’t as inclined to relax, take off their watch and lose track of everyday life while they’re on holiday.  It just shows that the definition of a holiday has changed, Australians now prefer to stay online and connected at all times.”

When asked how they would feel about leaving their Wi-Fi devices at home, almost one in two Australians (45 per cent) said they would feel very anxious about arriving at their destination without it. Forty per cent of Australians admit people spend too much time worrying about their social media posts than actually enjoying their holiday.

For more information about Toga Hotels, visit www.togahotels.com  
 

*This online study was conducted and endorsed by Toga Hotels from 30 September until 4 October. 1,000 respondents aged 18 years and older completed the survey.

About Toga Hotels
Toga Hotels is a leading accommodation provider, offering more than 65 hotels (57 existing portfolio plus Rendezvous portfolio under management or consultancy contract) across Australia, New Zealand and Europe, with its joint venture partner Far East Hospitality. Toga Hotels’ brands include: Adina Apartment Hotels, Medina Serviced Apartments, Vibe Hotels, Travelodge Hotels and Rendezvous.

These brands represent over 9,000 apartments and hotel rooms which vary in price, location and design to meet a range of different accommodation needs. For more information about Toga Hotels, visit: www.togahotels.com

• Adina Apartment Hotels in 27 locations (Australia and Europe). Other locations coming soon include Adina Apartment Hotel Royal Randwick Racecourse (2015).
• Medina Serviced Apartments in four locations (Australia).
• Vibe Hotels in seven locations (Australia). Soon to be eight with the addition of Vibe Hotel & Conference Centre Marysville (2014).
• Travelodge Hotels in 19 locations (Australia and New Zealand). Soon to be 21 with the opening of Travelodge Hotel Mariners Tuggerah (2014) and Travelodge Mascot (2015).
• Rendezvous Hotels in 11 locations (Australia & New Zealand). 

MEDIA CONTACT: 
Janelle Neeve
jneeve@toga.com.au
+ 61 (0) 2 9356 1005