Australia's biggest travel publishers, Australian Traveller Media, is excited to announce the latest content marketing collaboration with Discover Canada. “Canada Undiscovered”, launching in October 2016.

“The Undiscovered Canada campaign is our most exciting initiative yet,” says managing director Quentin Long. “Combining our exclusive Content Marketing methodology and refining the content program based on our learnings from the first two Canada campaigns, we are certain this will be even more successful.”

The Australian Traveller Media Discover Canada's content will be:

• Content created by the best Australian travel writers and managed by the International Traveller editorial team
• Produced into a micro-site and promoted via com
• Amplified via social media, email, radio and content seeding
• Conversion via on-platform call to action and off-platform re-targeting
• Content strategy that takes travellers along the path to purchase

The program will follow Australian Traveller Media's unique content marketing methodology that delivers clients unprecedented results in branding and sales leads.

Australian Traveller Media's mission is to connect people to incredible travel experiences in any media. Contact us for a free consultation for a highly responsive campaign.

***ENDS***

For more information or to arrange a meeting with Quentin Long please contact:

Tobi Cornwell

Marketing Manager

0414 700 409

tcornwell@internationaltravellermag.com

Launched in 2012 for the modern explorer, International Traveller magazine is Australia's premium travel magazine. It features trustworthy travel advice for experiences ranging from zero to six-stars, from every corner of the globe. It's on sale every other month and available from all good newsagents and supermarkets.