Australia's biggest travel publishers, Australian Traveller and International Traveller, have relaunched australiantraveller.com and internationaltravellermag.com with native advertising 'as the DNA of the sites'.

Australiantraveller.com removed more than 30% of its display inventory while integrating native into the core of the user experience.

Quentin Long, co-founder and managing director of Australian Traveller Media, says: “We started with the understanding that display digital was increasingly ineffective and native is the future. The real estate is 22% greater, but far more effective. The native platform we have created flows through the site and does what native is meant to do - engage users with great content.”

The new sites launched with major native campaigns, created exclusively by Australian Traveller Media, with Destination Canada and Tourism Events Queensland. Traffic is already showing consistent growth with unique visitors up 43% in the last month for Australian Traveller (the latest site to launch the new format).

Australian Traveller Media's mission is to connect people to incredible travel experiences in any media.

***ENDS***

For more information or to arrange an interview with Quentin Long please contact:

Tobi Cornwell

Marketing Manager

0414 700 409

tcornwell@australiantraveller.com 

Australian Traveller is Australia's premium, highest-selling travel magazine, launched in 2005, for Australians travelling in Australia. International Traveller is the best-selling outbound travel magazine, which launched in 2012. Both feature trustworthy travel advice for experiences ranging from zero to six-stars, covering every corner of the globe. They're on sale every other month and available from all good newsagents and supermarkets.