12 Jun 2013
KONCIERGE by KAREN, the ultimate Mandarin guide to shop, stay and play in Australia, New Zealand and the Pacific is on sale now.
The 160-page luxury lifestyle and travel magazine is published quarterly by Karen Media and targets both the 1.1million Chinese residing in Australia and the six hundred and fifty thousand Chinese visitors to Australia each year. KONCIERGE by KAREN is distributed on newsstands, in select hotels and via brand partners and private channels in Australia New Zealand and the Pacific and by direct distribution in China to high net worth individuals.
Publisher and Editor in Chief Marian Simms, of KAREN Mag fame presents Issue One, aptly titled 'Diamond Life' with Australia's world class diamonds and fashion, luxury items, travel, beauty and more.
Expect travel editorial on Australia's best island resorts, golfing paradise destinations and private dining plus cruising in The Pacific, insiders guides to Queenstown and Auckland and a personal note from Andrew McEvoy of Tourism Australia. There's style conscious fashion for both men and women, rose focused beauty rituals and tips on local investment from Australia's foremost property guru, John McGrath.
"KONCIERGE is more than a magazine, it is a portal for Australia, New Zealand and the Pacific to showcase the best the region has to offer to discerning independent Chinese travellers" says Karen Media Director and KONCIERGE Publisher Chao Xian Yang.
The launch issue features well known experts in their editorial fields, Travel Editor Rachael Oakes-Ash, Fashion Director Michael Azzollini, Luxury Market Director Lisa Collins, Beauty Expert Christabel Draffin and photography by six of the regions top talents - Jez Smith, Nick Leary, Geoff Boccalatte, James Dimitri, Dean Fitzpatrick and Michele Aboud.
"The number of Chinese travellers to Australia has tripled in the past ten years and Australia is in the top three most attractive destinations for China's multi millionaires" says Marian Simms. " KONCIERGE provides them with an insider's guide curated by Australia's top luxury fashion, beauty, lifestyle and travel editors."
The publishing company has also launched a Chinese Influencers Program, hosting China's most influential individuals in art, fashion, film and business with company brand partners. Chinese super model, Li Yan Hong, recently attended Hamilton Island's Instameet, reporting to 4 million of her Tencent Weibo social media followers.
KONCIERGE Magazine is distributed in Australia by Gordon and Gotch and is on sale for AU$10 at all good newsstands.
For more information, interviews with Marian Simms or Chao Xian Yang, media kits and images please contact:
Rachael Oakes-Ash
0410 564919
About KAREN Media: KAREN MEDIA specialises in creating exclusive content and events for the Australasian luxury market. KAREN MEDIA publishes KONCIERGE, the luxury bi-lingual (Mandarin and English) travel and lifestyle magazine, and internationally renowned luxury fashion magazine KAREN.
About Chao Xian Yang, Publisher and Director: Fluent in English and Mandarin, Chao Xian is a true global citizen. Born into a family of contemporary art and science, he has lived and worked in China, Brazil, Sweden, New Zealand and Australia, providing strategic insights on the China market for government agencies and companies. Chao Xian has a deep understanding of the Chinese cultural, business and political landscape.
About Marian Simms, Publisher and Editor in Chief: Marian Simms has been providing editorial and creative direction for media publications, celebrities, corporate clients, and cultural and government bodies, since 1986. As Editor in Chief of KAREN Magazine from 2004 to the present, her editorial flair, eye for beauty and innate ability to identify the zeitgeist, has lead her to work with some of the foremost creative talent and top luxury brands in the world.
