17 Sep 2014
In a glittering night-of-nights for the hotel and travel industry at Jupiter's Casino on the Gold Coast, Atura Blacktown was awarded Australia's Best Mid-Range Hotel Accommodation of the Year.
The 2014 Australian Hotel Association (AHA) Awards for Excellence, which took place on Monday night is a prestigious ceremony held annually to celebrate the achievements of the nation's leading hospitality providers. To be eligible for the award, entrants must first earn a place on the finalist list by winning their state title through a submission process that includes mystery shopping by an independent judge. Atura Blacktown earned a place in the national finalist line-up by winning Best Mid-Range Hotel Accommodation of the Year at the 2014 NSW Tourism Accommodation Association (TAA) Awards for Excellence announced in July.
“We're thrilled with this win. Since opening the hotel doors late last year, we've been overwhelmed by the positive response to Atura Blacktown's unique design-led, high value approach,' said Geoffrey York, Director of Operations & Development - Atura Hotels & Resorts. 'Winning this national award against such an impressive line-up of Australian hotel properties makes it even more special.”
Atura Blacktown opened in October 2013, the latest hotel brand offering from renowned hotel and entertainment brand Amalgamated Holdings Pty Limited (AHL) - owner also of multi-award winning QT Hotels and Resorts, Rydges Hotels and Resorts, Art Series Hotels, Event Cinemas and Thredbo Resort. Key collaborators on the Atura Blacktown project included renowned QT Hotels & Resorts interior designer Nic Graham, Melbourne-based stylist Anna Roberts and specialist hospitality architect Peter Israel.
"We are delighted with the recognition this award provides to our new Atura Hotel brand and to Western Sydney in general,” said Group Managing Director, AHL David Seargeant. “Being presented with this award amongst such a high caliber of finalists only serves to reaffirm our commitment to develop more Atura Hotel properties around Australia.”
High on value, design and personality, Atura Blacktown's edgy, high-energy, high value, industrial styling and exemplary service standards are bolstered further by the addition of a broad range of complimentary extras - all part of the standard hotel offering. The latest technology, free Wi-Fi, in room movies, coffee pod machines in every room, bathroom amenities by New York's Malin + Goetz and car parking name but a few of the extras guests would usually expect to pay more for.
Expansion is on the cards for this new award-winning hotel chain; Atura Albury is set to open the doors in December 2014 and a new addition to the brand in Melbourne is expected to be announced next month.
About Atura Hotels:
Urban. Industrial. Art Inspired. Atura Hotels are where modern business and leisure travelers escape the predictable to embrace a new style of travel. This fresh take on the mid-market travel experience fuses dynamic spaces, hip styling and the latest technology at surprisingly affordable prices ensuring guests feel connected and energised. Expect free Wi Fi and a host of other benefits each time you stay. Engagement with surrounding communities and active support of the local music & art scene are fundamental to the Atura brand philosophy. Over the next few years, Atura Hotels will be launched across Australia in select CBD locations, business park precincts and regional hub. The first to open was Atura Blacktown in October 2013. In 2014 the property won the Tourism Accommodation Awards (NSW) Awards for Excellence for 'Mid-Range Hotel Accommodation of the Year' and later was awarded 'Best Mid-Range Accommodation Australia' at the 2014 Australian Hotel Association Awards. Atura Hotels is set to expand with Atura Albury scheduled to open in late December 2014 and another Melbourne-based property scheduled to open in late 2014.
For more information visit – www.aturablacktown.com.au.
About Priority Guest Rewards (PGR)
The Priority Guest Rewards Program is a popular hotel club which offers guests the ability to earn free room nights, 10% discount on our best flexible rates and leisure packages, food & drinks benefits, and reward points at over 45 hotels and resorts across 4 brands in key destinations across Australia, New Zealand and London, UK. As part of the Global Hotel Alliance (GHA), PGR members also receive benefits at over 450 hotels, palaces and resorts, in 62 countries around the world across 25 brands including, Kempinski Hotels, Anantara Hotels & Resorts, Alila Resorts and Omni Hotels & Resorts.
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For more information on PGR: www.pgr.com.au or click here to watch a PGR video.
For all media and image enquiries please contact:
Bria Lamberton |Atura PR & Promotions Executive
32 Cricketers Arms Road, NSW, 2148
PH: +61 2 9421 0000 | M: +61 447 901 497
Stephen Howard |AHL Group PR & Promotions Manager
49 Market Street Sydney NSW 2000
PH: +61 2 8262 0000 | M: +61 409 840 238
