Atta ~ The African Travel & Tourism Association has this week forged a new strategic alliance with South African Tourism (SAT).

Atta CEO, Nigel Vere Nicoll, and SAT Chief Marketing Officer, Jan Hutton, held extensive meetings  in Marrakech, Morocco which have established that the two tourism bodies will now promote  a meaningful working relationship, identifying key areas of collaboration that will touch all areas of tourism to South Africa.

One key area of close collaboration will be trade exhibitions. Atta is already a substantial player in the exhibition calendar, the largest private sector exhibitor at Indaba for many years. Atta will now work closely with SAT to strengthen the new initiatives that will shape the future of Africa’s leading trade show, Indaba, held annually in Durban. This new initiative will complement Atta’s existing partnership with South African Airways, the associations nominated airline partner for 2014.

ENDS

For additional information visit www.atta.travel or contact info@atta.travel

Note to Editors

Atta ~ The African Travel & Tourism Association is a trade association that promotes tourism to Africa from all corners of the world. Recognised as the Voice of African Tourism, Atta serves and supports business leaders in Africa representing the elite buyers and suppliers of tourism product across 22 African countries. With over 530 members, Atta acts as Pan-Africa’s largest network of tourism product covering not only accommodation, transport and travel specialists in Africa, but a formidable selection of tour operators, representation and PR companies in Europe, USA and worldwide promoting tourism to Africa.