(SEATTLE, WASHINGTON) October 5, 2016 -- The Adventure Travel Trade Association (ATTA; www.adventuretravel.biz) launched an AdventureMedia membership category specifically for writers, editors, bloggers and other members of the media who specialize in covering adventure. There are currently more than 1,000 members of the trade association, representing businesses around the globe dedicated to sustainable adventure travel. The goal of the new category is to match top-notch media to the active and adventure travel companies who represent the $263 billion adventure travel industry.

The ATTA has a long history of partnering with publications, producers and freelance writers who are passionate about the topics and issues the association's members support and represent. While many publications and media brands like AFAR, National Geographic and TravelAge West have had formal partnerships with the ATTA, this will be the first time individuals and freelancers can take part in the membership benefits offered.

“We consistently receive feedback from our members that access to high quality media who understand the adventure space is one of the most valuable aspects of their ATTA membership,” said Casey Hanisko, VP of Marketing and Communications for the ATTA. “The AdventureMedia membership program will ensure that these connections are mutually beneficial and fruitful for the entire adventure travel industry.”

The AdventureMedia membership program was developed by the ATTA with help from the newly formed Adventure Media Advisory Group, consisting of veteran adventure writers, editors and influential bloggers and photographers, who were able to optimize the ATTA benefits package to best support media in their field.

AdventureMedia members will have access to free adventure travel research reports, receive discounted rates on ATTA event registration and can access a members-only networking site for story ideas, interviews and sources. In addition to the benefits all ATTA members receive, AdventureMedia Members will have opportunities to share their work on Adventure.Travel, viewed by thousands of adventure travelers looking for tips and inspiration.

Information about benefits and instructions for becoming a AdventureMedia Member of the ATTA are available on the ATTA website.