The African Travel & Tourism Association (Atta) and South Africa-based organisers, On Show Solutions have announced their dates for the Africa Showcase in June, when the roadshow will travel to Dublin, Edinburgh and London.  This year's annual Africa Showcase will have a distinctly different approach; a reinforced partnership with Atta, a new buyer facilitator and an enhanced exhibitor list designed to appeal to top African specialists.

“Once again Atta is providing a unique platform for our pan African suppliers to meet the buyers of African Tourism,” said Nigel vere Nicoll, Chief Executive of Atta. “This exciting new initiative, managed by our partners On Show Solutions, will offer the participants a spectacular finale at our annual UK mid-summer networking event in London, the Atta Regatta.” 

The Africa Showcase is designed for travel specialists who book holidays to Africa, to discover new hotels and safari products and learn the latest trends to increase sales.  As a mature market, the UK and Irish travel trade will enjoy an opportunity for one-on-one meetings with products from Southern and East Africa, incorporating offers from 12 African countries.

“As a destination, Africa can be a once-in-a-lifetime trip or the type of experience that draws you back time and again. To create either of these results, it was necessary for us to hand-pick exhibitors who represent the best that our continent has to offer,” said Jacqui Reynolds, co-owner of On Show Solutions.  This year's showcase features high-end luxury products that offer incomparable experiences suited to the UK and Irish markets.

 The list of companies already exhibiting at the Africa Showcase include:

• African Scenic Safaris – Tanzania
• African Secrets – South Africa
• African Sun Hotels – Zimbabwe, Ghana, Nigeria
• Ant Collection – Ant's Hill and Ant's Nest – South Africa
• Aquila Private Game Reserve – South Africa
• ARP Travel Group: Serengeti Explorer Camp - Tanzania
• Isibindi Africa Lodges – South Africa
• Masai Mara Wilderness Lodge – Kenya
• Namibia Exclusive Safaris – Namibia
• Rovos Rail - South Africa, Botswana, Namibia, Tanzania, Zimbabwe, Uganda
• Steenberg Hotel – South Africa
• Tsogo Sun – South Africa, Kenya, Mozambique, Nigeria, Tanzania, Zambia, Seychelles
• Zambia Tourism – Zambia

 The dates for Africa Showcase 2015 are:

These are trade only events, all African operators and agents are invited to register for a free place. Please note the standard charge will apply for attendance at the Atta Regatta. 

 An integral component of the organising team is Atta member Simon Beck from Orbital Communications who is tasked with delivering the right calibre of buyers to the events.  His experience in the leisure travel industry, with a specific focus on exhibitions, has given him a solid understanding of international marketing in the African context.  For further information on visiting the Africa Showcase in Dublin, Edinburgh and London please contact Simon Beck on simon@orbitalcommunications.co.uk or +44 (0)1603 291806. 

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About Atta

The African Travel & Tourism Association is a trade association that promotes tourism to Africa from all corners of the world. Recognised as the Voice of African Tourism, Atta serves and supports business leaders in Africa representing the elite buyers and suppliers of tourism product across 22 African countries. With over 550 members, Atta acts as Pan-Africa's largest network of tourism product covering not only accommodation, transport and travel specialists in Africa, but a formidable selection of tour operators, representation and PR companies in Europe, USA and worldwide promoting tourism to Africa. 

About On Show Solutions

The Africa Showcase is produced by On Show Solutions based in Johannesburg, South Africa.  On Show Solutions hosts exhibition and workshop platforms in key markets around the world in its quest to promote tourism to Africa.  

Contact Details:

Lina Vaiksnoriene | ops@atta.travel | +44 207 937 4408