FOR IMMEDIATE RELEASE

January 2017 – NEW APPOINTMENT

Atout France has appointed a new editorial content manager for www.france.fr and PR officer for the region of Pays de la Loire.

Rachel Johnston joined the company on 9th January and will be responsible for creating, adapting and translating editorial content on its dedicated UK site, www.uk.france.fr, managing the overall content plan and acting as a link for content production between the marketing and PR departments. She will also act as PR contact for the Pays de la Loire tourist board, handling press enquiries and organising press trips on behalf of this particular region of France.

Rachel joins Atout France from a position in journalism with the France magazine portfolio at Archant, where she was Staff Writer working primarily on French Property News with additional work on FRANCE Magazine and Living France. She also contributed to the first issue of International Prime Properties, a new quarterly global luxury property magazine launched by Archant in 2016, and to Cotswold Life.

Rachel has had a lifelong passion for France and travel and welcomes ideas for content to promote all areas of the country.

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Rachel can be contacted at
rachel.johnston@atout-france.fr 
Tel. 020 7061 6604, www.france.fr 

For further information please contact
Anne Pedersen, Head of PR, Atout France
anne.pedersen@atout-france.fr
Tel. 020 7061 6624, www.france.fr