Atout France is pleased to announce that Anne Pedersen has commenced her role as Head of Public Relations in the UK office of Atout France.  Anne brings to the role over 13 years of experience within the UK Travel Industry.  She will be heading up the Public Relations department and overseeing all PR activities and campaigns for the UK & Irish market. 

Ahead of her appointment Anne Pedersen worked for Switzerland Tourism, where she in recent years has focused on developing the media department.

Marine Catalogna will continue in her role as press officer in the Public Relations department.

About Atout France
Atout France - France Tourism Development Agency,  is responsible for promoting the development of the tourism industry, the country's largest economic sector. Atout France's primary mission is to maintain a detailed and permanent system for monitoring and analysing supply and demand in the tourist market.  Atout France is also committed to promoting destinations and works with its partners to further tourism in France. This is achieved through marketing campaigns, online promotion and working closely with the travel trade sector. Atout France works in partnership with public and private organisations and companies involved in the tourism industry both in France and within UK & Ireland. Atout France develops its missions internationally through a network of 35 offices located in 32 countries. Atout France is represented in the UK and Ireland from its office in London, which employs 15 staff.

ENDS

For further  information please contact
Anne Pedersen,  Head of Public Relations Department 
Atout France
Lincoln House - 300 High Holborn, London WC1V 7JH United Kingdom 
Tel. +00 44(0) 20 7061 6624, www.rendezvouesenfrance.com