art’otel amsterdam, the first of a new generation of art’otels blending unique architectural style  with art-inspired interiors,has announced its collaboration with forward-thinking, internationally-recognised  artist, Atelier Van Lieshout. 
 

Atelier Van Lieshout takes its creative vision from owner Joep van Lieshout, striving to break society’s rules  through art; creating objects that balance art, architecture and design.  Ranked as one of the top five most recognised Dutch artists in 2012 by renowned Elsevier Magazine, Atelier Van Lieshout is a true global artist with a renowned customer base including recognised museums and art collectors. The themes reflect conceptual, social, functional and non-functional elements and visions. One of Atelier Van Lieshout’s most well-known themes is the Course of Life, of which all 120 pieces of art found within the public areas and bedrooms in art’otel amsterdam take inspiration from.
 

Boris Ivesha, President and Chief Executive Officer of PPHE Hotel Group commented: “We are delighted to be working with Atelier Van Lieshout.  The forward-thinking style, collections and themes complement the hotel’s artistic, contemporary vision. At art’otel, art is central to the concept itself and so we are excited to be working with Atelier Van Lieshout and for guests to see the Course of Life theme come to life at art’otel amsterdam.”
 

Joep van Lieshout added: “The Course of Life theme represents simplicity and the different phases of life.  Art is about interpretation.  I believe that the majority of our lives are spent with family and friends and the theme complements the essence of art’otel, a place to spend time enjoying oneself in an art-inspired surrounding.  Guests will be able to see pieces such as the Fertility Lamp, Skull Chair, Wall Decoration and Woman Bench which perfectly complement the vision and feel of art’otel amsterdam.”
 

art’otel, owned by PPHE Hotel Group, is famed for its hotels across Germany and Hungary. Each art’otel is a true homage to a signature artist, infusing their art and style into every inch of the hotel.  art’otel amsterdam will be the first hotel to open in the Netherlands under the art’otel brand this summer which will be the start of a major repositioning of the brand. art’otel amsterdam boasts 107 contemporary guestrooms offering a choice of Art Rooms and spectacular Masterpiece Suites.
 

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Note to editors:

art’otel is a unique hotel brand which fuses art and life. With a powerful combination of world-class art and best-in-class service, art’otels offer a hotel experience like no other. art’otel aims to set the standard for the future of hospitality by opening guests’ minds to new experiences and challenging perceptions of what a hotel is and should be. Each art’otel is linked to a dedicated signature artist.
 

The art’otel collection consists of seven hotels located in some of Europe’s most cultural cities, including art’otel amsterdam which is set to open in 2013.
 

art’otel is fully owned by PPHE Hotel Group Limited which owns, leases, operates, franchises and develops full service upscale and lifestyle hotels in major gateway cities and regional centres, predominantly in Europe.  PPHE Hotel Group’s portfolio comprises 38 hotels offering a total of more than 8,200 rooms.
 

PPHE Hotel Group’s shares are admitted to trading on the main list of the LSE (Standard Listing).
 

Visit www.artotels.com for further information; follow @artotel on twitter or like art’otel on facebook to keep up to date with the latest art’otel news.
 

For further information including interviews and images, please contact: 

Maria Karapandeli

PR Executive – EMEA
PPHE Hotel Group
Tel: +44(0)20 7034 1388
Email: mkarapandeli@pphe.com