Super Bowl LVII 02 Feb 2023
Arizona Monthly Media Brief - February 2023

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Arizona Office of Tourism

Super Bowl LVII

Arizona will host its fourth Super Bowl on Sunday, February 12, 2023, at State Farm Stadium in Glendale. With more than 100,000 expected visitors and more than 100 million expected to watch live on TV, there isn't a larger stage to showcase Arizona's beauty and the amazing experiences awaiting guests. The week leading up to the game is filled with non-stop official activities and excitement for both Arizonans and visitors, including Opening Night at the Footprint Center in downtown Phoenix, the free Super Bowl 

Experience at Hance Park, the Super Bowl Soulful Celebration in Mesa, FanDuel Party at Tempe Beach Park and many more. Visit AZSuperBowl.com for the latest info on fan events, a know-before-you-go guide and much more.   Plan the perfect trip around the big game with these itinerary suggestions and Visit Arizona website.

Industry 

Mesa Partners With Wildjoy For A New Adventure Explorer Passport

Visit Mesa launched a new mobile-exclusive Adventure Explorer Passport in partnership with Wildjoy – one of the state's leading adventure guide companies. The free digital passport features a list of curated adventures selected by Wildjoy CEO, Lacy Cain, making it easy to embark on thrilling adventures in and near Mesa. Each experience is marked by geo-coordinates allowing users to check in and earn points to win prizes. To activate the Adventure Explorer Passport click here

Attractions

Gucci Opens New Scottsdale Men's Store

Gucci opened a new men's boutique in Scottsdale Fashion Square. Marking the second dedicated men's store for Gucci in the United States, the boutique offers men's shoes, luggage, small leather goods, belts, jewelry & watches, and eyewear, for guests to explore. The new boutique will complement the Gucci women's location within Scottsdale Fashion Square, allowing guests to explore the expansive Gucci collection at the shopping center.

New Art Installation In Scottsdale Fashion Square Benefits Local Charities

A collection of eight majestic artistically designed fiberglass stallions have been installed all across Scottsdale Fashion Square and will be on display until March. Then the herd will be auctioned one by one at the Stallion Stampede Gala. Proceeds will benefit the Rotary Club of Scottsdale's scholarship fund, as well as charities selected by each stallion's sponsor. With major sporting events attracting visitors in droves, the art installation is a welcome change of scenery.

Experience Prescott Teams With EnChroma To Loan Color Blind Glasses To Visitors

Experience Prescott, the City of Prescott Tourism Office and EnChroma – makers of glasses for color blindness – formed a partnership to make the city's top popular tourist destinations accessible to millions of people who are color blind. The city has purchased 52 pairs of EnChroma glasses and distributed them to seven popular tourist locations throughout the city for color-blind guests and the public to borrow ensuring everyone can see colors clearly and vibrantly while visiting Prescott.  

Farmstead Hospitality at Tirrito Farm 

Tirrito Farm is a farmstead hospitality destination located in south-eastern Arizona just 30 minutes from the Chiricahua National Monument. The farmstead includes a craft brewery, restaurant, dairy, farm store, event center, suites and more. The farm has over 200 farm animals — including goats, dairy cows and chickens for guests to see. Sustainability and increased quality truly go hand in hand with the farm growing and sourcing local ingredients.

Accolades 

Men's Journal Recognized We-Ko-Pa Golf Club As The #1 Golf Course In Arizona

Men's Journal recently recognized We-Ko-Pa Golf Club as the #1 golf course in Arizona. Reconnect with nature when playing golf on the two award-winning courses at the We-Ko-Pa Golf Club, owned by the Fort Mcdowell Yavapai Nation. While the Cholla golf course is a target-style desert course, the Saguaro course is more traditional where you will play among hundreds of Saguaro cacti.

Two Locations In Arizona Were Recognized In the New York Times List Of Places To Go In 2023

Tucson and Monument Valley Navajo Tribal Park were recognized in the New York Times list of places to go in 2023. The article recognized Barrio Viejo in Tucson as a must-visit for travelers. Discover the 100-year-old history of this mile-long barrio and its influential role in establishing Tucson's culture. The Barrio is expected to earn National Historic Landmark designation this year. Observe towering sandstone buttes when exploring Monument Valley Navajo Tribal Park. Hike through the valley to witness Mitten Butte, a well-known symbol of the American West.

Scottsdale Is Recognized In Conde Nast Traveler's Best Destinations in the World: Gold List 2022 Places To Visit 

The global editors at Conde Nast Traveler recognized Scottsdale as one of their favorite places to visit by including the city in Conde Nast Traveler's Gold List 2022. Scottsdale was recognized as a sunny oasis filled with thrilling outdoor attractions and one-of-a-kind resorts. 

Hotels

Newly Opened Hilton North Scottsdale At Cavasson 

Located at the northwest corner of Loop 101 and Hayden Rd, the six-story Hilton North Scottsdale at Cavasson features 237 elegantly appointed guest rooms, resort-style amenities, and a sophisticated 15,000-square-foot event center. The full-service property also boasts a top-floor event space and terrace overlooking the stunning McDowell Mountains, the trendy Desert Pony Tavern, a coffee shop, a fitness center and a resort-style swimming pool. Perfect for guests attending the Waste Management Phoenix Open due to its close proximity. 

Flights 

American Airlines Relaunched Service Between Phoenix And Monterrey, Mexico

In January, American Airlines relaunched service between Phoenix Sky Harbor and Monterrey Mexico, marking the first direct flights between the cities in nearly two decades.  


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Newsroom: https://www.visitarizona.com/newsroom/

Official State Travelers Guide: 

http://digital.milespartnership.com/view/arizona-official-travel-guide/arizona-official-state-travel-guide/arizona-2022-23