Argentina Becomes Cox & Kings' Second Best-Selling Country In South America

Argentina is a booming destination at the moment for Cox & Kings, the world's oldest travel company. Bookings for the South American country are up by approximately 65% compared to this time last year, and sales so far in 2004 have already exceeded figures for the whole of 2003.

Lucy Nicholson, Cox & Kings' Product Manager for Latin America, attributes the rise in popularity to the excellent current exchange rate. "People definitely seem to be taking advantage of the favourable economic conditions. Whilst still a relatively expensive country to travel to, once there our clients are enjoying lower prices, good wines and fantastic food at some of the best restaurants in South America, which were often prohibitively expensive in the past."

Whilst Peru is still Cox & Kings' best-selling country in Latin America, Argentina has now leapfrogged Ecuador, Mexico and Brazil to become the second most popular country. "Most first-time visitors to South America still choose Peru, but the most popular destination for a second visit is now Argentina rather than Brazil," said Nicholson. "It's good news for the country; increased tourism revenues will help the Argentine economy, and prices favour the tourist."

Cox & Kings can arrange individual tailor-made tours to Argentina and also offer the following brochure tours:

Wonders of the New World is an 8-night escorted group tour which visits Buenos Aires, Igua�u Falls and Rio de Janeiro in Brazil. Prices start from �1,745 per person including flights, accommodation with breakfast and transfers.

The Natural Wonders, Cultures & Wines of Northern Argentina is a 9-night private journey exploring Buenos Aires, Igua�u Falls, Salta and Mendoza, where there is a tour of one of the region's famous vineyards. Prices start from �2195 per person including flights, accommodation with some meals and transfers.

Patagonia: The Untouched Wilderness is a 14-night escorted group tour which takes in Buenos Aires, Ushuaia, Perito Moreno and Bariloche in Argentina, plus Torres del Paine and Chiloe Island in Chile. Prices start from �3,595 and include flights, accommodation with breakfast and private transfers.

Grand Tour of South America is an 18-night escorted group tour covering the main sights of South America, which as well as visiting Buenos Aires and Igua�u Falls takes in Lima, Machu Picchu, Lake Titicaca, La Paz and Rio. Prices start from �3,495 per person, including flights, accommodation in 5-star or best available hotels, and private transfers.

Press Contact:

Michael Pullman michael.pullman@coxandkings.co.uk 020 7873 5006