New powered multi-bag travel suitcase makes light work of trip to airports and offers single solution for hold and cabin baggage

The very latest powered suitcase, the Hybrid PA bag from Live Luggage, the innovative luggage solutions company, has been test-driven by Raef Bjayou, star of 2008�s �The Apprentice�. During a recent trip from London to Barbados, Raef travelled from central London out to Heathrow�s sparkling new Terminal 5 and then on to Nassau, Bahamas on a British Airways flight. Having taken the Hybrid PA Bag up and down steps, along pavements, in and out of taxis and cars and walked considerable distances across airport forecourts and concourses, Raef comments: �This product is brilliant. As someone who is involved in both business and media, travel is very much at the centre of my life. Not only does this hybrid powered luggage get me from A to B without so much as a bead of sweat upon my brow, it is also aesthetically pleasing " The new Hybrid PA Bag is a lightweight, soft-top suitcase with the same high-technology powered wheels, rechargeable batteries (it charges like a mobile phone) tilt switches and force senses in the clever patented anti-gravity handle system as the original Live Luggage hard-shell suitcase. The Hybrid PA Bag takes all the strain and weight out of pulling a packed case, as all the work is done by the powered wheels and handle, leaving the user with a sense of effortlessness, vital on any business trip or holiday.

The Hybrid PA Bag�s main bag was designed for Live Luggage by the famous London-based fashion and product designer Jacqui Ma. Jacqui�s brief from the company was to design a highly practical solution to that thorny problem experienced by airline travellers � adhering to the size and weight guidelines for both checked-in and hand baggage while managing to keep immediate essentials at hand and avoid having to re-distribute belongings from hand baggage to hold luggage or vice-versa at check-in.

The Hybrid PA Bag is a multi-bag zip system which is a breakthrough in functionality and flexibility, allowing it to cope with airlines� continuing changes of weight policy in respect of hand and hold baggage allowances. Made from tested and proven ballistic lightweight nylon, the Hybrid PA Bag is really three bags in one. It can be checked in as a single item of hold baggage, or separated into two or three separate pieces of luggage, allowing the user to carry one as a tote/weekend bag for personal items (their main hand baggage) and the other, designed as a laptop bag, can easily hold a laptop comuter and business documents. (Most airlines currently allow one item of hand baggage, plus a laptop computer to be carried in the cabin). The zip sections for the laptop bag and tote/weekend bag can even be zipped together, allowing them to be taken onboard the aircraft as one single item, leaving the passenger�s other hand free. The hybrid PA bag has taken six years to develop and has taken into consideration all the modern-day requirements for today�s travel to get the best out of two worlds - technology and fashion.

Jacqui Ma comments:,� I had a lot fun working with the design engineering team at Live Luggage and believe this is a unique combination of technology and cool design as well as highly practical. This is a real breakthrough for anyone travelling - young and old, back or front of the plane. I believe this Hybrid PA Bag will be a must-have fashion item, because as well as using today�s latest technology, it�s the first dedicated 100% recyclable luggage, a limited edition item and is designed and built in the UK."

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Please go to www.liveluggage.com to Media Centre and download the hi-res images. Or for editors wanting to test drive the new soft top contact Clive Hemsley on clive.hemsley@liveluggage.com or Telephone +44 1491 636 393