Jumeirah, the fast growing Dubai based luxury international hospitality group and member of Dubai Holding, has announced the appointment of Mr. Apo Demirtas as Chief Sales & Marketing Officer. Apo will be based in the Group�s corporate office in Dubai and will report to the Chief Executive Officer.

Apo joins Jumeirah Group from InterContinental Hotels Group where he most recently held the position of Vice President Market Strategy for the Americas, responsible for the channel marketing, sales, distribution and revenue management strategies for the company�s managed hotels.

With a Bachelor (Bsc) and Masters (MSc) of Science degree in Hotel Management as well as a Ph.D work in Microeconomics & Marketing at the Ohio State University in the USA and extensive experience in the sales, marketing and revenue management field of the hospitality industry, Apo brings great expertise and invaluable international experience to Jumeirah.

Prior to his time with InterContinental Hotels Group, Apo worked in several senior sales, marketing and revenue management positions with high-profile international hospitality businesses including Hilton Hotels Corporation and the Cendant Corporation.

Commenting on his appointment, Apo said: �I am delighted to join one of the world�s most prestigious and fast growing luxury hospitality groups and I am proud to continue the successful development of the Jumeirah brand. With the ambitious expansion plans Jumeirah has embarked on, it is a tremendously exciting time for me to join the company.� Guy Crawford, Chief Executive Officer for Jumeirah Group said: �We are very pleased to welcome Apo to the Jumeirah team in what is a very exciting time for all of us. Apo�s wealth of knowledge and experience will help us to further develop and communicate the key strengths of the Jumeirah brand worldwide.�

Jumeirah Group: Jumeirah properties are regarded as among the most luxurious and innovative in the world and have won numerous international travel and tourism awards. The fast growing Dubai based luxury international hospitality management group encompasses the world renowned Burj Al Arab, the world�s most luxurious hotel, the multi-award winning Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London and the Jumeirah Essex House on Central Park South in New York.

The group�s activities are however, not restricted to hotel and resort management. The Jumeirah Group portfolio also includes Wild Wadi, regarded as one of the premier water parks outside of North America and The Emirates Academy of Hospitality Management, the region�s only third level academic institution specializing in the hospitality and tourism sectors.

Building on this success, Jumeirah Group became a member of Dubai Holding in 2004, a collection of leading Dubai based businesses and projects, in a step that aims to initiate a new phase of growth and development for the group.

Jumeirah�s ambitious expansion plans to grow its portfolio of luxury hotels and resorts worldwide to 57 by 2011 are well underway with projects currently under development in Dubai, Abu Dhabi, Aqaba, Doha, Phuket, Shanghai, Bermuda and London.

For further information please contact: Jumeirah Group Corporate Communications Anne Bleeker � Director of Public Relations & Communications PO Box 73137 Dubai, United Arab Emirates Telephone: +971 4 3155406 Fax: +971 4 3016655 E-mail: anne.bleeker@jumeirah.com Visit us at: www.jumeirah.com