14 Dec 2016
APH.com Reveals Winter Holiday Choices According To The Colour Of Your Car!

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Airport Parking and Hotels

If you're still thinking of a last-minute Christmas getaway but unsure about which best destination to visit, then simply head to the driveway and let your car decide for you!

New research from Airport Parking and Hotels (APH.com) has revealed that the colour of your car can dictate which winter holiday destination you're likely to choose.

Using data from around 5,000 motorists who booked airport parking over the 2015 festive season, including car colour and country destination, APH.com has compiled a list of where its customers are most likely to head over the festive period, according to the shade of their daily transport.

Combining this research with the top 10 car colours sold in the UK during 2016, it seems that Brits with silver vehicles (the country's top-selling colour) will be crossing the pond to the USA and Orlando in particular, for a little winter relief. Tenerife, France, Switzerland come close behind with skiing and winter sun also a firm favourite on the silver car owners' winter wish list.

APH.com's findings also revealed Tenerife coming out on top for drivers of Black, Blue, White, Orange, Burgundy and Bronze cars whereas it drops to a disappointing seventh place for Brown car drivers.

The winter travel habits of motorists with beige cars were also found to be far from their bland reputation with Munich taking the top spot and other destinations including Goa, Barcelona and Egypt.

Along with using the data to show the most popular destinations for individual car colours, APH.com has also crunched the figures to create a tool that can dynamically pick the ideal destination for couples looking for a winter sun escape – as dictated by the shade of both their cars…..

Using real-life data revealing the top destinations by car colour, the APH.com widget takes the paint colour of both cars and calculates the complementary hue for that combination before revealing the corresponding destination.

Try out APH's interactive tool at www.aph.com/colour#widget.

For further information on Airport Parking and Hotels (APH),

Visit www.aph.com or call 01342 859515.

ENDS

Notes to Editors
Data used relates to more than 5,000 airport parking bookings at airports across the UK. Destination and colour of vehicle is routinely collected at the time of booking, which is used to create the most-popular destination by vehicle colour. Where countries have just a few destination airports, these have been combined to show just the country. Other destinations, such as Spain, have the individual cities included in the data.

The two-car colour matching tool uses data collected by APH and combined with the triadic colour scheme to find a compatible colour for the two entered. This is then matched to a destination from APH's data.

About Airport Parking and Hotels (APH)
Airport Parking and Hotels (APH) is an award winning airport parking operator and retailer, after winning the Best Airport Parking Company for a seventh year running at British Travel Awards 2016. This year APH also celebrated its 36th year as a retailer and operator of pre-booked airport parking and travel extras. APH offers parking at all major UK airports as well as airport hotels and airport lounges. As well as supporting the World Land Trust through the purchase of more than 1,000 acres of endangered rainforest, APH is also a proud corporate sponsor of the University of Southampton Centre for Cancer Immunology, where the world's most eminent experts come together in the quest to find new and innovative treatments.

Media Enquiries
Sarah Salord / Libby Hughes / McCluskey International / 020 8747 2170 / aph@mccluskey.co.uk