Big Bus Tours, the world's leading operator of open top double decker bus sightseeing tours is proud to announce the launch of the first Big Bus app for mobile device and cell phone users.

Available for both iPhone and Android, the app heralds a new era in the world of sightseeing tours as it has been designed not just as a marketing tool, but as a digital assistant for passengers that will enhance the whole sightseeing experience.

Visitors to any one of the thirteen cities where Big Bus Tours operate can download the app and use it as their personal guide to the city.  The app has been built around the hop on hop off bus routes that the traditional double decker buses use and highlights all the key points of interest on the tour, along with additional details and information that visitors to the city might not otherwise have the opportunity to enjoy.

Andy McIntyre, eCommerce Manager, spoke about the development, “One of the biggest challenges in the design and launch of the new app was the speed at which we are growing as a business, as soon as we had finished the development work for a new destination, our commercial team would announce the launch of another city, so the whole process is a bit like painting the Golden Gate Bridge, as soon as you finish, you start over again.”

Big Bus Tours is the largest operator of open top double decker buses in the world and currently has operations in San Francisco, Las Vegas, Miami, Philadelphia, Washington DC, London, Paris, Rome, Budapest, Abu Dhabi, Muscat, Shanghai and Hong Kong.

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Media enquiries please contact: Ruth Best on (917) 702-3850 or ruthb@bigbustours.com