Annecy Mountains launches at IMM as the new name for the area in France between Annecy Lake and the surrounding mountains.

This new brand incorporates four local authorities to promote the territory through the world of tourism, the economy and the inhabitants with the following tourist offices:

• Lac d'Annecy
• La Clusaz
• Le Grand-Bornand
• Manigod
• Saint-Jean-de-Sixt
• Sources du Lac d'Annecy
• Thônes Coeur des Vallées

Annecy Mountains has three ambitions: to enter the Top 15 Must See Destinations; to become a World Class Destination and to work to build the best Partnerships in the region.

A new website has been launched with three main sections - Live In, Visit In and Invest in: www.annecymountains.com

The region can be seen on social media at:

• twitter.com/AnnecyMountains
• facebook.com/AnnecyMountains
• instagram.com/annecymountains
• #AnnecyMountains 

ENDS

Notes:

Lake Annecy Ski Resorts no longer exists as a brand name, Annecy Mountains replaces this with a wider remit to encompass all the Tourist Offices listed in the above Press Release

For further information please visit us at IMM in March: Vanessa@vanessafisher.com +44 7957 618525 or Stephanie Pollet stephanie.pollet@aravis.com