Qasr Al Sarab Desert Resort by Anantara has won the prestigious title of Middle East’s Leading Desert Resort at the World Travel Awards for the fourth consecutive year.

The World Travel Awards is the most comprehensive and prestigious awards programme in the travel industry worldwide, adding to the validity of the award’s reputation. It sets a benchmark to which all others aspire, as it is recognised globally as a hallmark of quality.

Sitting atop a crescent-shaped dune in one of the most astonishing landscapes of the Liwa Desert in the Empty Quarter, Qasr Al Sarab offers 154 rooms, 42 villas and 10 royal villas resembling majestic palaces with spacious living and dining areas, private pools and outdoor terraces. The resort is a haven of comfort and pure extravagance with desert views, and interiors of warm, earthy hues, which are accented by locally handcrafted furnishings immersed in the splendid heritage of an ancient fortress.

Born from a vision of UAE’s late leader, Qasr Al Sarab is Abu Dhabi’s landmark where emirates tradition, heritage, origins, hospitality and luxury smoothly blend into its pristine surrounding environment in a destination rich in history with settlements dating back to 7, 000 years. The resort has a wide range of excursions that reflect the region’s ancient cultural traditions bringing back the memories of desert travelers through the early morning desert walk on the dunes, the ride on a camel over sun soaked dunes as a timeless landscape unfolds, falcon show in an awesome scenery and many more that reflects a holistic experience that truly manifests the Arabian culture

Mr. Wael Soueid, General Manager of Qasr Al Sarab, comments, “Winning the title in the category of Leading Desert Resort is a confirmation of achievement as to what we do for our guests at the resort because we are passionate about every guest leaving with an amazing story. We have cumulated years of success since the opening and we look forward to the years ahead and to surpass our own efforts.”

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Editor’s Note:

For hundreds of years throughout Thailand, people would leave a jar of water outside their house to provide refreshment and extend a welcome to the passing traveller.  Anantara is taken from an ancient Sanskrit word that means 'without end', symbolizing this sharing of water and the heartfelt hospitality that lies at the core of every Anantara experience.

From lush jungles to pristine beaches and legendary deserts to cosmopolitan cities, Anantara currently boasts 21 stunning properties located in Thailand, the Maldives, Bali, Vietnam, the United Arab Emirates and China; with future properties to open in Thailand, China, Laos, Mauritius, Sri Lanka, UAE and Oman.

For more information on Anantara Hotels, Resorts & Spas, please visit www.anantara.com.

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About Global Hotel Alliance (“GHA”)

Based on the airline alliance model, GHA is the world largest alliance of independent hotel brands. GHA uses a shared technology platform to drive incremental revenue and create cost savings for its member brands. A common loyalty programme, GHA Discovery, which has over three million members offers benefits and recognition for customers in all GHA’s hotels. GHA’s member brands are currently: Anantara, Art Series, The Doyle Collection, First Hotels, Individual Collection, Kempinski, The Leela, Lungarno Collection, Marco Polo, Mokara, Omni, Pan Pacific, PARKROYAL, QT, Rydges, Shaza, Tangram and Tivoli hotels and resorts encompassing over 320 upscale and luxury hotels with over 75’000 rooms across 57 different countries.  www.gha.com

About World Travel Awards

WTA was launched in 1993 to acknowledge and recognise excellence in the global travel and tourism industry. Now celebrating its 20th anniversary, it is regarded as the highest achievement that a travel product could hope to receive.

WTA’s global media partner network includes CNBC Arabiya, Khaleej Times, Trade Arabia, TTN ABTA Magazine, ASTA Network, Breaking Travel News, eTurboNews, Trav Talk, Travel Daily News International, Focus on Travel News, Vox Africa, New Focus Travel Magazine, Tourism Review, JAX FAX, Passport Magazine, Travel & Leisure China and National Geographic Traveller.

This global media partner network has a monthly readership of 1.2 million and a TV audience reach of 90 million.

For media enquiries contact:

David Wasserman

Wasamedia (Anantara’s PR representatives in Australia)

Tel: +61 2 9360 7227

Email: david@wasamedia.com

Gemma Kaczerepa

Wasamedia (Anantara’s PR representatives in Australia)

Tel: +61 2 9360 7227

Email: gemma@wasamedia.com