A new dedicated adventure travel brand arrives ahead of National Trails Day to meet record demand for guided and self-guided hiking and cycling journeys across the United States

With National Trails Day approaching on June 6 and trail participation at an all-time high, demand for active travel across the United States continues to grow. According to the Outdoor Industry Association, 63.4 million Americans hit the trails in 2024 alone. Great American Trails, a newly launched adventure travel brand specializing in multi-day guided and self-guided hiking and cycling experiences, is building momentum as more travelers seek to explore the country on foot and by bike.

The brand evolved from the company's North America Active travel program and has since expanded with newly developed itineraries and a growing pipeline of hiking and cycling adventures across the country.

The announcement comes ahead of National Trails Day on June 6, the annual celebration organized by the American Hiking Society that brings together tens of thousands of hikers, cyclists, and outdoor enthusiasts across every state. It is a fitting moment: America's landscapes have always inspired exploration, and interest in experiencing them on foot and by bike has never been stronger.

From Yellowstone's sweeping valleys and Sedona's iconic red rock landscapes to the coastal trails of California and the alpine routes of Colorado, the country's trail networks are among the most spectacular in the world. Great American Trails is built to make those experiences more accessible than ever, with expertly designed itineraries, seamless logistics, and the flexibility to travel independently or as part of a small group.

Designed to meet the growing demand for immersive, nature-based travel at home, Great American Trails combines expertly crafted routes with flexible travel styles to suit both independent and small group travelers. The portfolio spans iconic landscapes and lesser-known regions, with journeys by foot and by bike that prioritize meaningful engagement with the outdoors, supported logistics and seamless trip coordination.

The initial collection includes itineraries across California, Arizona, Colorado, and Oregon, with both self-guided and guided options available. All trips are developed in-house, with a focus on quality route design, carefully selected accommodation, luggage transfers when needed and integrated navigation support, ensuring travellers can explore with confidence while maintaining a sense of independence.

"National Trails Day is the perfect moment to spotlight Great American Trails,” said Jessie Beyer, General Manager of Great American Trails. “Trail participation in the US has nearly doubled since 2010, and we're seeing that energy translate directly into demand for well-crafted, supported active travel experiences. Great American Trails is built for those who love the outdoors and want to experience it more deeply, beyond the classic road trip and the standard day hike. At the same time, these journeys create meaningful connections with the small gateway communities that make America's trail systems possible, helping support local businesses, jobs, and rural economies along the way.”

Backed by more than 50 years of adventure travel expertise from World Expeditions Travel Group and inspired by the success of sister brand Great Canadian Trails, Great American Trails combines deep operational experience with a distinctly local approach to exploring the United States.

The brand also builds on longstanding partnerships across the active travel industry and expands the group's North American offering.

With strong early interest and ongoing product development, Great American Trails is carving out a distinctive place in the active travel market, offering Americans fresh ways to experience the scale, diversity, and natural beauty of the United States on their own terms. The full range of itineraries is now available to view and book online, with additional journeys set to be released in the coming months.

For more information or to explore the range, visit greatamericantrails.com