29 Apr 2026
American Express and ALL Accor Expand Partnership Across Australia and New Zealand

Accor

American Express and ALL Accor, Accor's booking platform and loyalty program, today announced an expansion of their partnership, introducing a new Membership Rewards® points transfer option for eligible American Express Card Members in Australia and New Zealand. The Membership Rewards® transfer benefit comes in addition to the complimentary ALL Accor+ Explorer benefit currently available to eligible American Express Centurion ® and Platinum ® Card Members in Australia and New Zealand.

The announcement is designed to elevate the travel journey for American Express Card Members in Australia and New Zealand enrolled in Membership Rewards - from planning and booking through to on-property recognition and rewards across Accor's portfolio of more than 45 brands worldwide, including Raffles, Fairmont and Sofitel.

Nick Alexander, Vice President of Cobrand, Loyalty and Partnerships for American Express Australia and New Zealand said the partnership with ALL Accor reinforces Amex's leadership in premium travel and loyalty, giving eligible Card Members new ways to engage with one of the world's largest hospitality portfolios.

“Travel is a popular way in which our Card Members use their Membership Rewards points. This addition of a Membership Rewards transfer benefit with ALL Accor provides more ways for Australian and New Zealand Card Members to turn those points into travel experiences.

“Building on our existing partnership with Accor, we're amplifying the value of two trusted global brands, by continuing meaningful recognition and adding greater redemption flexibility to deliver elevated, end-to-end experiences for Card Members across Accor's global footprint. Whether it's using points to cover the cost of a holiday or accessing elevated experiences like room upgrades and hotel dining, our Australian and New Zealand Card Members now have more choice in how they're rewarded.”

Adrian Williams, Chief Operating Officer for Accor in the Pacific region, added: “This partnership is about opening the full ALL Accor ecosystem to American Express Card Members in Australia and New Zealand. By converting Membership Rewards points into ALL Accor points, members can access everything from stays at our properties locally and around the world, to unique on-property experiences and exclusive events. It allows guests to engage with travel in a way that suits them, whether that's a hotel stay, a dining experience, or tickets to live events, all within one connected network.”

From weekend stays at Peppers or Mantra properties along the coast, to premium city breaks at Sofitel and Pullman, Amex Card Members in Australia and New Zealand can now transfer five Membership Rewards Points for one ALL Accor Reward point. Points can be redeemed for stays, dining and experiences across Accor's global network of hotels*.

ALL Accor+ Explorer Membership for Eligible Card Members

The existing ALL Accor+ Explorer benefit unlocks enhanced travel benefits and meaningful on-property recognition when staying at participating Accor hotels around the world, including:

  • American Express Centurion® Card Members are eligible to receive ALL Accor Platinum status, which includes access to Member rates and private sales, free Wi-Fi, a welcome drink and amenities, early check in /  late check-out, complimentary breakfast and lounge access across Asia Pacific (where available), room upgrades (subject to availability) and accelerated earn & premium client service, each membership year.

  • American Express Consumer, SBS and Corporate Platinum® Card Members are eligible to receive ALL Accor Gold status which includes free access to Member rates and private sales, Wi-Fi, a welcome drink and amenities, early check in / late check-out, room upgrades (subject to availability) and bonus ALL Accor points each membership year.


NOTES TO EDITORS:

Terms and Conditions for the Membership Rewards program apply. Visit americanexpress.com/en-au/rewards/membership-rewards/terms for more information. Participating partners and available rewards are subject to change without notice.

*All benefits are subject to the ALL Accor program terms and conditions.

MEDIA CONTACTS:


Accor

Naomi Hammond, Director of PR & Communications, Pacific – naomi.hammond@accor.com

Sarah Lipkin, PR & Communications Manager, Pacific – sarah.lipkin@accor.com


American Express

Jane Drew, Director of Corporate Affairs, Australia and New Zealand – jane.e.drew@aexp.com 

ABOUT AMERICAN EXPRESS

American Express (NYSE: AXP) is a global payments and premium lifestyle brand powered by technology. Our colleagues around the world back our customers with differentiated products, services, and experiences that enrich lives and build business success.

Founded in 1850 and headquartered in New York, American Express' brand is built on trust, security, service, and a rich history of delivering innovation and Membership value for our customers. We seek to provide the world's best customer experience every day to a broad range of consumers, small and medium-sized businesses, and large corporations, and we build and manage relationships with millions of merchants across our global network.

For more information about American Express, visit americanexpress.comamericanexpress.com/en-us/newsroom/, and ir.americanexpress.com.

ABOUT ALL ACCOR

ALL Accor is a booking platform and loyalty programme embodying the Accor promise during and beyond the hotel stay. Through the ALL.com website and app, customers can access an unrivalled choice of stays from more than 45 Accor brands in 110 countries, always at the best price. The ALL Accor loyalty programme gives members access to a wide range of rewards, services and experiences, along with over 100 renowned partners. ALL Accor supports its members daily, enabling them to live their passions with over 7,000 events worldwide each year: local activities, chef masterclasses, major sports tournaments and the most eagerly awaited concerts. ALL Accor is the loyalty program preferred by travellers.

Discover ALL Accor: ALL.com